Bronny James, son of Los Angeles Lakers player LeBron James, signed with Nike amongst four other athletes for name, image, and likeness purposes. Bronny told Complex Sports, “For as long as I can remember, Nike has been a part of my family therefore getting a chance to them up with them and continue my family […]
Hansel Enmanuel, teenage basketball sensation, has struck the first official international NIL deal, partnering with Banreservas, one of the Dominican Republic’s largest financial institutions. Earlier last week, Enmanuel met with Banreservas CEO, Enrique Ramirez, in the Dominican Republic to close the deal. Currently, the institution has athletic partnerships with stars including San Diego Padres’ Fernando […]
GSE Worldwide is expanding its services to reach deeper into the college athletics market. The new division is solely dedicated to negotiating name, image, and likeness (NIL) deals for GSE’s collegiate clients. GSE has already dabbled in the NIL space, representing athletes such as Alabama standout athletes John Metchie (football) and Jahvon Quinerly (basketball). Russ […]
Maxx MGMT has been diligent in assisting some of its big-name clients with endorsements as of late. The talent representation firm, led by President Maxx Lepselter, has secured multiple deals for Trevon Diggs, Justin Simmons, and Terrell Owens. Trevon Diggs has signed endorsement deals with a slew of corporate brands over the course of the […]
Distinction Agency, a Miami-based marketing agency that represents athletes, social media influencers and various businesses, announced today they have signed Gus Schumacher, a 2020 USA Junior World Champion in Skiing, and Hunter Church, a USA Bobsled 5-Time North American Cup Champion, to marketing representation agreements. Distinction Agency will assist Schumacher and Church with building their brand beyond […]
USC starting quarterback Kedon Slovis has become the first college athlete to be represented by Klutch Sports for NIL representation. Unlike the reports about Alabama quarterback Bryce Young getting in excess of seven figures in NIL deals, Slovis has yet to post any sponsorships or partnerships on his social media. However, this could change as […]
A couple of years ago, sports agency powerhouse Wasserman launched an internal division within the company called Athlete Exchange. The premise of the division is to help sports stars evolve their brands into networks of individual media channels. This will assist the athlete in expanding their brands while bringing all the creative services for that […]
Five-star basketball recruit Mikey Williams has become the first prep basketball star to sign with a major sports representation agency (Excel Sports Management) for guidance in maximizing his name, image, and likeness endorsements and sponsorships. Williams is entering his junior year of high school and is already one of the top prospects of the 2024 […]
Loyalty Above All, a sports and entertainment agency has signed four college football players who will be represented by agents Matt Leist and Eric Dounn for their name, image, and likeness representation. Sports Business Journal shared the announcement via social media. They have signed: James Cook (University of Georgia), Kearis Jackson (University of Georgia), Derek […]
The Sports & Entertainment Group has signed senior, Dontay Demus Jr from University of Maryland for his name, image, and likeness representation. He will be joining Leddie Brown (West Virginia) who has also signed with The Sports & Entertainment Group for NIL representation. The 6’3″, 217-pound wide receiver is from Washington DC, where he attended […]