Raleigh, North Carolina-based French/West/Vaughn’s rapidly growing sports and entertainment practice just got another boost with the addition of Dallas Mavericks’ player Dahntay Jones to its list of clients. As is the case with most of their athlete clients, French/West/Vaughn (FWV) will oversee Jones’ marketing opportunities and public relations support. Jones, a former 20th overall pick […]
Yesterday, Forbes released its Fab 40: The Most Valuable Brands In Sports. One of four sections focuses on athlete brands, which looks at the amount in endorsements that athletes in all sports receive and subtracts the average endorsement income of the top 10 athletes in their respective sports to come up with a final figure. The […]
Early in the 2012 London Olympics, Fox Business caught Michael Phelps’ agent Peter Carlisle of Octagon’s Olympic & Action Sports division. The general discussion was focused on how Phelps will be marketed now that his career in the pool has been declared to be complete. Here is a quote from the interview: “Partnerships now have to be not only […]
1 Degree Sports Management, a sports management practice based in Nashville, Tennessee has announced the signing of two-time All American golf prospect Luke Guthrie for representation. Guthrie recently finished his senior season at the University of Illinois, where he won back-to-back Big Ten Individual Championships and was named the 2012 Conference Player of the Year. He has […]
2012 Division I PING First-Team All-American and First Team All-SEC golfer Blayne Barber has decided to give up playing for the Auburn Tigers in favor of playing professional golf. He has signed with IMG Worldwide for worldwide management and marketing representation. “I’ve been weighing this decision for a few months and had the belief and confidence in my […]
The Opening Ceremony for the 2012 Summer Olympics will take place this Friday, July 27, 2012 in London. While athletes are making their final mental and physical preparations in their eventual quest for gold, they and their representatives are also considering how they can capture marketing and brand growth opportunities throughout the Games. Unfortunately for […]
Every year, Sports Illustrated publishes its Fortunate 50, which highlights the top earning athletes in the United States (SI separately produces the International 20). This year’s Fortunate 50 is led by Floyd Mayweather, Jr., who took in $85 million from two fights and zero endorsements. The phrase “boxing is dead” clearly does not apply in Mayweather’s case (prize […]
The Daily Telegraph has reported that Olympic Gold Medalist Ian Thorpe has split from his former manager David Flaskas to join James Erskine at the burgeoning Sports & Entertainment Limited (SEL). Thorpe made an unsuccessful comeback this year in his bid to make the Australian swimming team for the London Olympics. Despite this, Thorpe is […]
A couple of weeks ago, the National Football League Players Association (NFLPA) announced that hereafter, all players with exclusive marketing representatives authorized to review and negotiate opportunities facilitated by NFL PLAYERS must submit official, original Marketing Representation Notices (MRNs). Players must also notify NFL PLAYERS should they change marketing reps. NFL PLAYERS is the NFL Players […]
Forbes Magazine posted an excellent article last week highlighting the difference between the highest paid athletes of 1991 and today. To say the make up of the list has changed would be an understatement. The number 1 highest paid athlete in 1991 was a Boxer, Evander Holyfield, making $60 million. In fact, in 2nd place […]