Radegen is an “integrated sports and entertainment marketing agency dedicated to providing management, marketing and consulting solutions to world-class athletes, personalities and brands.” The team leverages industry relationships to maximize opportunities for their clients. Radegen is currently looking for interns currently enrolled at an accredited university or college (part-time or full-time), or graduate students. Given […]
In a week where NFL prospects at the quarterback position were making headlines for signing with agencies for off the field representation (Trevor Lawerence with Excel Sports and Mac Jones with ESM), you can add University of Alabama star wide receiver DeVonta Smith to that list. The Heisman winner and two-time National Champion Smith has […]
There has been a lot of focus on Rashida Gayle and the founding of her agency, Twenty Six Marketing, recently. She is not only focused and energetic, but was also just honored as a Forbes 30 Under 30. However, she will be the first to tell you that it took a village to get on […]
Last week on ESPN’s “The Jump”, Atlanta Hawks star, Trae Young, announced his endorsement extension with Adidas, as well as Adidas dropping his signature shoe in the fall of 2021. Young, 22, is set to be the second player from the 2018 NBA Draft to have a signature shoe, joining Dallas Mavericks’ Euro-star, Luka Doncic. […]
It goes without saying that the COVID-19 pandemic has ravaged the world of sports. With sports and live events on pause for much of 2020, the sports marketing industry has experienced mass layoffs and tighter budgets, all while demand for strategic marketing and communications skyrocketed as brands and sports organizations carried out cause marketing campaigns […]
In this day and in age, when a business concept is described as a “dating app”, then it should be easy enough to understand. Launched in February of 2020, MarketPryce is a two-sided marketplace here to build a solution to democratize athlete marketing. With the constant changes in the laws with state legislation and NCAA […]
BodyArmor has been on a marketing tear as of late. Yesterday, the company continued that trend as the fastest-growing sports drink announced a new partnership with Arizona Cardinals quarterback Kyler Murray. As part of the partnership, Murray will appear in national advertising campaigns, retail activations, and digital and social activations. The second-year quarterback also received […]
Jonathan Taylor is already producing both on and off the field in his fresh NFL career. The Colts’ young talent has what is believed to be the most endorsement deals in NFL history for a rookie running back. With the help of his marketing agency, Everett Sports Marketing (ESM), Taylor has procured large-scale partnerships with […]
The NFLPA released a statement regarding many inquiries from NFL players’ ability to engage in promotion and endorsement of CBD companies. At the beginning of the 2020 season, the NFL released the new rules promulgated by the league governing players and endorsements. The statement reads “Subject to the limited exception in the NFL Alcohol Sponsorship […]
Expected lottery pick LaMelo Ball has signed an agreement with PUMA Basketball to be its newest ambassador. Although this news was first reported in August, the official announcement was made this past Wednesday. In a release, Ball said “I believe the brand is the perfect partner for me because PUMA will allow me to just […]