Sports marketing and entertainment agency Rubicon Talent has entered the college athletics realm by launching a division called Rubicon-U. Rubicon-U will advise amateur athletes, universities, conferences, brands, and media platforms on ways to take advantage of opportunities with the NIL legislation, a legislation which will allow college athletes to profit from their name, image, and […]
Brazilian football star, Neymar Jr., has signed a long-term partnership deal with sportwear company PUMA. He will wear PUMA’s legendary King football boot on the pitch and will also be a brand ambassador off the field, wearing PUMA’s other lifestyle, training, and sport-inspired footwear and apparel products. Neymar Jr. is represented by NR Sports. In […]
Dallas Wings’ center Imani McGee-Stafford has signed with Distinction Agency for marketing purposes. The 6-foot-7 McGee-Stafford, recently announced her decision to step away from the WNBA for the next two seasons to pursue a law degree from Southwestern Law School in Los Angeles. She is currently on the team’s suspended list. In 2016, McGee-Stafford was […]
Roc Nation Sports has announced a new addition to its Personalities division; four-time Pro Bowl quarterback Mike Vick. Vick will join a small but strong personalities division at Roc Nation that includes Jalen Rose, Tony Allen, Caron Butler, Victor Cruz, and Zach Randolph. Vick will work closely with Roc Nation to continue to bolster his […]
Despite retiring over four years ago, Peyton Manning continues to cash in on a successful 18 year career in the National Football League. According to the NFLPA’s annual report filed with the Department of Labor and as reported by The Athletic, Manning pocketed $3.4 million last year from marketing and royalties, besting Super Bowl MVPs […]
In another sponsorship move since signing with Miami-based marketing firm Distinction Agency, Wheeler has agreed to terms as an official Brand Ambassador with technology company FITLIGHT®. FITLIGHT® designs innovative exercise and training environments utilizing light sensors for customized scenarios to help players with reaction time, agility and reflexes. Being an undrafted free-agent, Wheeler has had […]
The National Basketball Players Association (NBPA) and its for-profit arm THINK450 has partnered with Opendorse in an effort to help NBA players and brands with maximizing name, image and likeness value. The intention of the deal is to make collaboration and paid opportunities easier and more regular for professional athletes in the NBA. Indeed, ease […]
On June 22, 2020 it was announced that the Minnesota Timberwolves had hired Excel Sports Management to assist in securing the team’s next jersey patch sponsor. This is not Excel’s first run in the jersey-sponsorship space, as it has negotiated these deals in the past on behalf of other franchises. Most notably, Excel helped the […]
The 2019 WNBA All-Star MVP has agreed to terms with the Miami-based marketing agency Distinction Agency. Distinction Agency is tasked with helping to develop and build Erica Wheeler’s brand. Erica Wheeler of the Indiana Fever, averaged 10.1 points per game on 42.8% field goal and 5 assists per game in the 2019 season. Becoming only […]
The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time. According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]