Tampa Bay Sports & Entertainment, parent company of the Tampa Bay Lightning and AMALIE Arena, Tampa Bay Entertainment Properties, The Identity Tampa Bay and marketing rightsholder for University of South Florida Athletics and Yuengling Center announced a new partnership last week with China-based, Linglong Tires. Linglong Tires becomes the “Official Automotive Tire” of the Tampa Bay […]
Creative Producer Kobe Bryant is at it again, as a new installment of BODYARMOR’s “Thanks” campaign is set to kick off tomorrow for 2019 MLB Opening Day. Fresh off his new record-breaking contract, Los Angeles Angels’ Mike Trout will star alongside Andrew Luck from the Indianapolis Colts in a new commercial produced by BODYARMOR Ambassador […]
Klutch Sports recently announced the signing of Warriors forward Draymond Green. Green told his former agent, B.J. Armstrong of Wasserman Media Group, he would be changing his representation. Despite his friendship with LeBron James, Green made it clear that James did not recruit him to join Rich Paul and Klutch. “It’s impossible to say LeBron […]
Seattle Seahawks quarterback Russell Wilson and his wife, singer and songwriter, Ciara, have both signed with Creative Artists Agency. CAA will help represent the couple in their film and television endeavors. CAA will also represent Wilson’s media and production company, West2East Empire. In August 2018, West2East partnered with Bunim/Murray Productions to develop and produce a […]
Lagardere Sports and Entertainment and Maxim’s joint venture, The Maxim Experiences, announced earlier this month that Future, Jamie Foxx and Diplo will be the headliners at the Maxim Big Game Experiences taking place on Saturday, February 2, 2019 in Atlanta during Super Bowl Weekend. The event will be held at The Fairmont, a 19,000-square foot […]
According to a press release from the company, music agency CODA Agency announced two major growth moves on Tuesday, December 11: the creation of a sports agency, CODA Independent Sports, and an expansion of their Brand Partnerships and Corporate team with the hiring of Debbie Ward. CODA Independent Sports currently specializes in soccer and aims to […]
It was announced that media mogul Gary Vaynerchuk and his business partners in VaynerX have acquired Reed Bergman’s Playbook Inc. to create a new company, VaynerTalent. The new venture is made up of the existing division of VaynerMedia, VaynerTalent and Playbook, all under the VaynerX umbrella. Reed Bergman, a sports industry veteran with over 25 […]
Per a press release, Los Angeles Lakers guard Josh Hart has signed a new multi-year partnership with leading gaming headset and audioaccessory brand Turtle Beach. Thebrand will become the official audio partner of Hart. The partnership wasnegotiated by his agency, Roc Nation Sports. The second-year player and former NCAA Champion out of Villanovais an avid […]
Allied Global Marketing, an entertainment and lifestylemarketing agency, has announced the creation of a new division, Allied Sports.The new venture will represent sports media and content properties and will beled by industry veteran Sean Barror . Barror, the industry veteran who has previously worked for Excel Sports Management, Endeavor (formerly WME/IMG), AS Roma, Madison Square […]
Last week, Bayern Munich and German national team defender Jérôme Boateng launched his latest off-the-pitch venture int he form of his own magazine, “Boa.” According to a release from Berk Communications, the new lifestyle publication will be a celebration of Boateng’s passions – fashion, music, art, sport and storytelling. Additionally, “Boa” will celebrate all things […]