After last weekend’s MMA debut of former NFL superstar, Herschel Walker, I began to think if MMA could be a legitimate answer for athletes who still thrive to compete but have outstayed their welcome in the NFL either by way of retiring or through being cut. At 47, Walker is still in phenomenal shape and […]
Category: MMA
Last week, the UFC opened the doors of a first-of-its-kind, UFC Gym in Concord, California. The 40,000 square foot super-gym started things off with style, hosting a variety of UFC fighters such as Chuck Liddell and John Fitch, as well as UFC president Dana White for a grand opening celebration. With over 3,500 people signing […]
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Brock Lesnar Update
Yesterday, speculation about the future of UFC Heavyweight Champion, Brock Lesnar ended with Lesnar appearing on SportsCenter to provide details about what had happened to him. Lesnar was scheduled to fight number one contender Shane Carwin for the heavyweight title back in November of 2009, but during his training, he had fallen ill with no […]
This past week, I attended the Sports Networker Summit in New York City (run by our friends Lewis Howes and Amy Martin) and came away with a feeling that fighter marketing in the UFC has only scratched the surface of its potential. As mentioned above, the event was co-hosted by Amy Martin of Digital Royalty, […]
A few weeks ago, I wrote about how the UFC is planning on taking its product to a global market in far reaching countries such as the United Arab Emirates and Australia. The fact remains; however, that the UFC still can’t legally hold events in some of the states here in the United Sates. The […]
It is easy to make the argument that the UFC is the fastest rising sport in the country and possibly in the world. For someone who is looking to get into the sports industry, it could seem like a potential “gravy train” to financial success. With the landscape of potential major league clients diluted due […]
After a successful weekend in Manchester, England for UFC 105, the UFC will look to continue its growth around the world. In the last year, the UFC has traveled to Canada, England, and Germany, but plans to take the sport to countries such as Italy, France, Australia, and even Abu-Dhabi (the capital of the United […]
On November 5th, UFC Welterweight Champion, Georges St. Pierre signed a multi-year endorsement deal with athletic apparel powerhouse Under Armour. St-Pierre, known by his fans as GSP, is one of the UFC’s most talented and marketable fighters and will be featured in a national campaign for the industry giant. Outfitted in Under Armour’s ColdGear performance […]
Being a fan of Mixed Martial Arts (MMA) and more specifically, the Ultimate Fighting Championship (UFC), I have followed the sport closely and admired the skill and level of the athletes involved and the business savvy of the people in charge. MMA is an emerging sport around the world with the UFC being the number […]
This is the fourth interview in an on-going series by Gary Wimsett, Jr., lawyer and MMA enthusiast, about the business of Mixed Martial Arts. In Part I, Gary spoke with Sports Illustrated Senior Contributor, L. Jon Wertheim, about his new book, “Blood in the Cage” about the history of MMA, the career of Pat Miletich, […]