BodyArmor has been on a marketing tear as of late. Yesterday, the company continued that trend as the fastest-growing sports drink announced a new partnership with Arizona Cardinals quarterback Kyler Murray. As part of the partnership, Murray will appear in national advertising campaigns, retail activations, and digital and social activations. The second-year quarterback also received […]
VaynerSports made a splash last week, signing female wrestling star Charlotte Flair for representation. Flair, the daughter of former wrestling legend Ric Flair, is a 10-time WWE champion and a two-time WWE NXT champion. As such, she has won the most titles among any woman in WWE history. During her pro wrestling career, she has […]
Jonathan Taylor is already producing both on and off the field in his fresh NFL career. The Colts’ young talent has what is believed to be the most endorsement deals in NFL history for a rookie running back. With the help of his marketing agency, Everett Sports Marketing (ESM), Taylor has procured large-scale partnerships with […]
Current Philadelphia 76ers guard and soon-to-be unrestricted free agent Alec Burks has switched agents from You First Sports to Octagon Basketball. Octagon Basketball represents NBA stars such as Bam Adebayo, Stephen Curry, and Giannis Antetokounmpo. The 29-year-old Burks now has the option to choose where he will continue his basketball career. Burks has bounced around […]
The NFLPA released a statement regarding many inquiries from NFL players’ ability to engage in promotion and endorsement of CBD companies. At the beginning of the 2020 season, the NFL released the new rules promulgated by the league governing players and endorsements. The statement reads “Subject to the limited exception in the NFL Alcohol Sponsorship […]
Expected lottery pick LaMelo Ball has signed an agreement with PUMA Basketball to be its newest ambassador. Although this news was first reported in August, the official announcement was made this past Wednesday. In a release, Ball said “I believe the brand is the perfect partner for me because PUMA will allow me to just […]
Days after signing one of the best NFL Draft prospects, Creative Arts Agency (CAA) has pulled off an even bigger signing coup — Tyler “Ninja” Blevins, the popular video game player. The Hollywood Reporter first reported the news of Blevins signing with CAA. Blevins, 29, announced in September that he was returning to Twitch, a […]
In 2019, the NBA informed teams that they can secure up to two brand partnerships from regions outside the U.S. With lower viewership and revenue streams effected by various reasons, it looks like the Chicago Bulls have decided to take additional steps in alleviating those losses. SPORTFIVE is a global agency that focuses on branding, […]
ICM Partners acquires Stellar Group, the largest football (soccer) agency in the world. The London-based agency represents over 800 clients (including NFL players) with $3 billion in player contracts. Some notable clients for Stellar Group are: Jameis Winston, Gareth Bale, and Saul Niguez. The agency has over 130 employees with offices in 10 countries worldwide. […]
The most successful draft in Wasserman hockey history features two top-ten picks: Quinton Byfield- 1st round, 2nd overall to the Los Angeles Kings; and Jamie Drysdale- 1st round, 6th overall to the Anaheim Ducks. The seven Wasserman clients selected in total and two clients selected in the top-ten are both record numbers for the agency. […]