Celebrity and soccer player, David Beckham has recently inked (another) endorsement deal; this time a two-year deal with permanent marker company, Sharpie. The deal was negotiated by BrandBuzz, NY, a division of Young & Rubicam Brands, a fully owned subsidiary of WPP Group plc. (WPP is the world’s second-largest advertising and marketing conglomerate). Terms of […]
Tag: branding
New Jersey Nets investor, music, and fashion icon Shawn “Jay-Z” Carter will be teaming with long time friend, business partner, and Translation Consultation & Brand Imaging (TCBI) founder Steve Stoute to form a new advertising agency aimed at helping corporate clients gain access to multicultural consumers, who represent $2 trillion in consumer buying power. Jay […]