Contract Negotiation Endorsements Entertainment Sports Business

Maverick Carter: From Humble Beginnings To Hollywood Influencer

Maverick Carter is a kid from Akron who “knows what he knows”. Now that may seem like downplaying his success but for Carter, it acts as a reminder to remain humble. In a Wall Street Journal tracking piece by Alex Bhattacharji, we get a glimpse into the day-to-day hustle for one of the sports & […]


CAA Sports: The Agency That Almost Wasn’t

In an article for the New York Times, author James Andrew Miller has released excerpts from his book “Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency,” which will be published on August 9th. Here are some of the highlights of the story: Creative Artists Agency (CAA) was a dominating force in the entertainment industry for […]

Headline Sports Agents Sports Business

Marketing Agent Maverick Carter Discusses Decision 2.0 With ESPN

ESPN reporter Jason Whitlock recently had the well-known sports marketer, Maverick Carter, on his podcast ‘Real Talk’. Carter — who is the Founder of LRMR Management — is the marketing agent for both LeBron James and Johnny Manziel.  With James’ recent move back home to Cleveland, Carter instantly has become one of the most powerful […]