Endorsements Olympics

Gold Medals + World Records = $$$$$$$$$$.

While phenom Michael Phelps still has 3 finals races to go, it is pretty clear that he has already put himself in a new stratosphere in regards to future endorsement dollars. As of now, Phelps has deals with Speedo, Visa, Omega and PowerBar. He currently earns $5 million annually from these endorsements. If Phelps does […]

Friday Wrap-Up

Shabbat Shalom: Special Saturday Wrap-Up

It is only considered special because I am a day late in posting this, due to a non-existent internet connection in my new house till now.  Which leads me to mention that I have moved into a new house (well, it’s rather old, but new to me and my three roommates) right near Ben Hill […]

Olympics Performance Analysis Sports Business

Speedo’s LZR Racer On Nike Athletes

In the post, New Olympics Swimwear Breaks Records, I introduced readers to the Speedo LZR racer.  Since then, the Nike company has been extremely nice to its clients, and in an unprecedented business decision, has decided to allow its sponsored racers to wear the Speedo LZR swim suit in the water in China.  After […]

Endorsements Performance Analysis Sports Business

New Olympic Swimwear Breaks Records

Every four years, right before the Olympic games begin, athletic apparel companies like Nike, Reebok, Speedo, Adidas, Puma, and many others all introduce their newest lines of Olympic gear.  Whether it is for fans or athletes, the clothing is promised to be top of the line and always the next generation of sportswear.  Well this […]