Olympics Performance Analysis Sports Business

Speedo’s LZR Racer On Nike Athletes

In the post, New Olympics Swimwear Breaks Records, I introduced readers to the Speedo LZR racer.  Since then, the Nike company has been extremely nice to its clients, and in an unprecedented business decision, has decided to allow its sponsored racers to wear the Speedo LZR swim suit in the water in China.  After […]

Endorsements Performance Analysis Sports Business

New Olympic Swimwear Breaks Records

Every four years, right before the Olympic games begin, athletic apparel companies like Nike, Reebok, Speedo, Adidas, Puma, and many others all introduce their newest lines of Olympic gear.  Whether it is for fans or athletes, the clothing is promised to be top of the line and always the next generation of sportswear.  Well this […]