According to a press release from Lagardère Sports and Entertainment, the France-based agency will delegate a new project to its sister company, Lagardère Plus. Rooftop2 Productions, a branch off Lagadère Plus’ tree, is also scheduled to crash the party in order to lend a helping hand. Together, the duo is teaming up with Maxim, which […]
According to a company press release, Lagardère Sports has named three senior executives to new leadership positions in its consulting division. Kern Egan has been named the president of consulting. In this role, Egan will lead the strategic development of the agency’s brand consulting division across the Americas and will focus on managing and developing […]
Lagardère Sports continues to make moves in the sports business industry as they announced the acquisition of Rooftop2 Productions, a marketing and production agency. Under the acquisition, Rooftop2 Productions will continue to operate under their current name. Founded in New York City in 2012, Rooftop2 Productions is an experiential agency that has build its reputation by […]