After reading several articles about young people, especially college grads, attempting to break into the sports or entertainment industry, I have come to the conclusion that it may be more beneficial to pursue a degree in anything but Sport. In addition, through a conversation with a notable Athletic Director, I posed the question: Where are […]
Tag: sport
The line between sports and entertainment continues to blur. More agencies are starting to realize that it makes sense to try to build both practices at the same time, as they will risk losing their biggest sports clients if they do not develop valuable relationships in the entertainment space. You don’t want to spend money […]
New Jersey Nets investor, music, and fashion icon Shawn “Jay-Z” Carter will be teaming with long time friend, business partner, and Translation Consultation & Brand Imaging (TCBI) founder Steve Stoute to form a new advertising agency aimed at helping corporate clients gain access to multicultural consumers, who represent $2 trillion in consumer buying power. Jay […]