2011 Super Bowl Party/Event Primer

The Super Bowl is not all about the game itself.  Every year, brands spend a great amount of money on the parties and events leading up to the game.  I have had the opportunity to attend many of the events surrounding last year’s Super Bowl and Super Bowl XLIII, which was held in Tampa Bay in 2009.  It ends up being a really interesting gathering of athletes, celebrities, sports business professionals, and random people associated with the brands throwing the events.  Want to know where to go in Dallas?  We have you covered.

Tuesday, February 1

  • Super Tuesday featuring Miles Austin – Zouk Night Club, 703 Mckinney Street, Dallas TX

Wednesday, February 2

  • Moves Magazine Party – Zouk Night Club, 703 Mckinney Street, Dallas TX
  • Angels & Aces Salute to the Troops w/Gene Simmons – Fair Park (Centennial Hall)
  • Super bowl Soiree w/Adrian Peterson – Hotel Zaza, 2332 Leonard Street, Dallas, TX 75201
  • Jordin Sparks Experience – Sheraton Arlington, 1500 Convention Center Drive, Arlington, TX 76011

Thursday, February 3

  • Everything’s Bigger In Texas Part Duex Super Celebrity Charity Party Hosted by Jesse Jane Manhattan Bar & Lounge – 3005 Routh Street, Dallas, TX
  • SuperBash Casino Classic – The Ultimate Kick-Off Party at Winstar Casino
  • Dinner & Award Show NFL Players Pulse Awards Show hosted by James Brown and Jay Mohr, Hyatt Regency Dallas Landmark Ballroom – 300 Reunion Blvd, Dallas, TX 75207
  • 2011 Stars and Strikes Celebrity Bowling Bash – Arlington Lanes, 1801 East Lamar Boulevard, Arlington, Texas
  • Deion Sanders Welcome to Dallas Party – Zouk Night Club, 703 Mckinney Street, Dallas TX
  • Diddy’s Super Bowl Bash – Main Street Events Center – Dallas
  • X’s O’s Party with Playboy Playmates – Aura Lounge, 2912 McKinney Avenue, Dallas, TX

Friday, February 4

  • Big Game Give Pre-Reception Dinner Hosted by Troy Aikman Samuel Lynne Galleries – 1105 Dragon Street, Dallas, TX
  • theEvent with special performance by Prince and Erykah Badu – 777 Sports Street, Dallas, TX 75207
  • ESPN The Magazine “NEXT” Event River Ranch – 500 NE 23rd Street, Fort Worth, TX Celebrity
  • Leather & Laces Super Bowl Party Hosted by Nicole Scherzinger & Kevin Dillon Hotel ZAZA Dallas – 2332 Leonard Street, Dallas, TX
  • Black Eyed Peas Super Bowl Party Tower Building – Fair Park, 3809 Grand Ave, Dallas, TX
  • Dallas SuperBash 2011 Hosted by Pamela Anderson Fashion Industry Galley – 1807 Ross Avenue, Dallas, TX
  • Playboy’s 11th Super Bowl party sponsored by Bud Light, Pinnacle Vodka & MINI USA – Aloft Dallas, 1033 Young St, Dallas, TX 75202
  • Super Bash featuring Pamela Anderson – Fashion Industry Gallery (FIG), 1807 Ross Ave # 250, Dallas, TX

Saturday, February 5

  • Big Game Weekend – Music Box Powered by Ustream – The Green at The Belmont, 901 Fort Worth Avenue, Dallas, TX
  • ESPN’s The NEXT Tailgate River Ranch – 500 NE 23rd Street Fort Worth, TX
  • Big Game Big Give Charity Event – Phil & Lillie Romano’s Private Estate, Dallas, TX
  • Everything’s Bigger In Texas “Live” Celebrity Party and performance by Justin Timberlake’s super group Free Soul Patio Grill – 3403 McKinney Avenue, Dallas, TX
  • Super Bowl Maxim Party – 1111 1st Avenue, Dallas, TX
  • Leather & Laces Super Bowl Party Hosted by Holly Madison and Bridget Marquardt Hotel ZAZA Dallas – 2332 Leonard Street, Dallas, TX
  • Fantasy Super Bowl Party Hosted by P. Diddy Tower Building – Fair Park – 3809 Grand Ave, Dallas, TX
  • The Best Party in Texas Hosted by Carmen Electra, Bill and Giuliana Rancic, Aubrey O’Day Embassy Suites Outdoor World – 2401 Bass Pro Drive, Grapevine, TX
  • Style Icon Super Bowl VIP Party with hostess Sofia Vergara Rosewood Crescent Hotel – 400 Crescent Court, Dallas, TX
  • XLV Party Cotton Bowl at Fair Park – 3750 Cotton Bowl Plaza, Dallas, TX
  • NFL Alumni Player Networking Event Presented by Revolution World Wide and Experience Nutrition – Hyatt Regency Dallas Landmark Ballroom, 300 Reunion Blvd, Dallas, TX – must be on the PNE Invite List to gain access into the event. Tickets are $295 for non athletes (free to athletes)
  • Leigh Steinberg’s 25th Annual Signature Super Bowl Event – Eddie Dean’s Ranch. 944 South Lamar. Dallas, TX

Sunday, February 6

  • Style Icon Celebrity Lounge Rosewood Crescent Hotel – 400 Crescent Court, Dallas, TX

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.