Jul
15

IMG Plotting To Poach Eugenie Bouchard

Eugenie Bouchard (CAN) holds up the runner-up trophy after her match against Petra Kvitova (CZE) on day 12 of the 2014 Wimbledon Championships at the All England Lawn and Tennis Club. Mandatory Credit: Susan Mullane-USA TODAY Sports

Bloomberg has reported that sports management company IMG has approached tennis player Eugenie Bouchard about representing her. The 20 year-old Wimbledon finalist is currently contracted to Lagardere, but that agreement is due to end this year. For those who have not heard of Bouchard, she is comparable to the No.1 NBA and NFL pick combined.…
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Jun
26

Tennis Star Bouchard Inks Coca-Cola Deal

tennis

On the eve of her first round match at Wimbledon, rising star Genie Bouchard announced an endorsement deal with Coca-Cola. The partnership will run for three years, with financial terms not being disclosed. Under the deal, Bouchard will market Coke and and Diet Coke products in her home country of Canada. Her image will be…
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May
28

You Won’t Get Rich Being An Australian Football League Agent

asdgf

There is a general perception among people outside of the representation industry that all sports agents are rich. Examples such as Entourage, Arli$$ and Jerry Maguire have done nothing to dispel this theory. In reality, it is different. The Australian Football League (AFL) is the most popular sports league in Australia. The attendances are the fourth…
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May
20

Which Agency Has The Most Marketable Athletes?

Formula One driver Lewis Hamilton (GBR) during practice for the 2013 Monaco Grand Prix. Mandatory Credit: Jerome Prevost/Presse Sports via USA TODAY Sports

On Monday SportsPro Magazine released its annual list of the most marketable athletes on the planet. Athletes are judged on their marketability over the next three years, with criteria that includes age, home country awareness and crossover appeal. Formula 1 driver Lewis Hamilton topped this year’s list. The list raises the question, which company manages the…
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May
01

Super Practice Formed To Represent Athletes’ Rights

boies

It was announced earlier this week that a super group of attorneys have formed a practice that will largely represent the rights of professional athletes. Michael Hausfeld and his firm Hausfeld LLP will work with Boies, Schiller & Flexner LLP to form the yet to be named practice. Michael Hausfeld’s body of work is extensive.…
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Apr
30

Golfer Andrew Parr Hits Sponsorship Goal Through Crowdfunding

Andrew Parr

Up and coming golfer Andrew Parr has taken a unique approach to funding his year on tour. The 31 year old, who is currently ranked 1481 in the world, turned to crowdfunding. Parr was on his way to making the PGA Tour early in his career, competing well at lower levels. Then, at the mere…
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Apr
11

5 Questions With Opendorse CEO Blake Lawrence

Marketplace 2

Blake Lawrence is co-founder and CEO of opendorse, an online platform that connects companies with athletes. I had an opportunity recently to talk to him about the company, and how he got his start in the industry. How did you get into the industry? I’ve been around sports my entire life. I joined the Nebraska…
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Apr
02

Kelly Slater Leaves Quiksilver, Set To Launch His Own Brand

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Kelly Slater has announced that he will end his association with clothing brand Quiksilver. The 42 year old surfer had been with the company for over 23 years. Slater has decided that the time is right for him to set up his own brand that, in his words, “combines my love of clean living, responsibility…
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Mar
24

Why Don’t Australian Football League Teams Trade Expiring Contracts?

asdgf

The NBA, like the Australian Football League (AFL), operates on a salary cap. In both leagues, contracts are guaranteed, meaning if you sign a player for 5 years you are liable for the full compensation for that time. A lot of NBA teams use the latter end of large contracts to their advantage, whereas their…
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Jan
30

Toronto FC’s ‘Beckham Deals’ Six Months In The Making

Toronto FC new player Jermain Defoe is introduced during a press conference at Real Sports Bar and Grill. Mandatory Credit: Tom Szczerbowski-USA TODAY Sports

News broke pretty early of the impending transfer of Jermain Defoe to Toronto FC, with media outlets reporting on the move in December. However, the wheels were in motion for the major moves of Michael Bradley and Jermain much much earlier. Tim Leiweke, CEO of Maple Leaf Sports and Entertainment (MLSE), had a vision when…
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