Dec
17

On To The Next One: Lewis Hamilton

Mercedes driver Lewis Hamilton (44) of Great Britain celebrates winning the 2014 U.S. Grand Prix at Circuit of the Americas. Mandatory Credit: Jerome Miron-USA TODAY Sports

William Morris Endeavor (WME) landed a massive coup this week with the signing of Formula 1 champion Lewis Hamilton. He was previously managed by Simon Fuller at XIX Management. Lewis’ contract with XIX ended last month and he decided not to renew. Hamilton has one year remaining on his 3 year, £51 million contract with…
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Dec
10

For Genie Bouchard, IMG Is The Most Fashionable Fit

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Early Wednesday morning the worst kept secret in tennis representation was confirmed: Genie Bouchard had signed with WME/IMG. The newly formed conglomerate will market and manage her globally. This was a position previously held by Lagardere, who she was with until her contract expired in October. Genie had been managed by the French company since…
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Sep
24

Global Tennis Connections: The New Force In Tennis Representation

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For years, the representation of tennis players has been dominated by the big firms. IMG Tennis, with a list including Novak Djokovic and Maria Sharapova, represents over 140 tennis clients. French company Lagardere’s long list includes Caroline Wozniacki and John Isner, while Octagon represents Martina Hingis and Dominika Cibulkova. Enter Global Tennis Connections (GTC). Founded…
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Sep
10

IMG Signs World No.1 Amateur Golfer Minjee Lee

Minjee Lee watches her putt on the fifth hole during the third round of the U.S. Women's Open at the Pinehurst Resort and Country Club-#2 Course. Mandatory Credit: Rob Kinnan-USA TODAY Sports

IMG has signed world No.1 amateur golfer Minjee Lee for representation. The 18 year-old Australian has turned professional, and will tee off her career at the Evian Championship. Lee is no stranger to major tournaments, having finished in the Top 25 in the Kraft Nabisco Championship and the US Women’s Open this year. She recently…
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Aug
12

Wimbledon Champion Kvitova Signs With IMG

Petra Kvitova (CZE) serves to Ekaterina Makarova (RUS) on day four of the Rogers Cup tennis tournament at Uniprix Stadium. Mandatory Credit: Eric Bolte-USA TODAY Sports

Just two weeks after inking Jo-Wilfried Tsonga, IMG has announced the signing of Wimbledon champion Petra Kvitova to a worldwide representation agreement. She was previously solely managed by Miroslav Cernosek, who will continue to work with IMG in finding opportunities in her native Czech Republic. Kvitova will also retain Katie Spellman, who mangers her PR.…
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Jul
31

On To The Next One: Jo-Wilfried Tsonga

Jo-Wilfried Tsonga (FRA) in action during his match against Sam Querrey (USA) on day three of the 2014 Wimbledon Championships at the All England Lawn and Tennis Club. Mandatory Credit: Susan Mullane-USA TODAY Sports

French tennis player Jo-Wilfried Tsonga has switched agencies and signed a representation agreement with IMG Worldwide. He was previously managed by L&S Management. The 28 year-old rose to fame in 2008, where he defeated four seeded players to advance to the final of the Australian Open. He lost to Novak Djokovic. Since then, he has…
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Jul
15

IMG Plotting To Poach Eugenie Bouchard

Eugenie Bouchard (CAN) holds up the runner-up trophy after her match against Petra Kvitova (CZE) on day 12 of the 2014 Wimbledon Championships at the All England Lawn and Tennis Club. Mandatory Credit: Susan Mullane-USA TODAY Sports

Bloomberg has reported that sports management company IMG has approached tennis player Eugenie Bouchard about representing her. The 20 year-old Wimbledon finalist is currently contracted to Lagardere, but that agreement is due to end this year. For those who have not heard of Bouchard, she is comparable to the No.1 NBA and NFL pick combined.…
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Jun
26

Tennis Star Bouchard Inks Coca-Cola Deal

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On the eve of her first round match at Wimbledon, rising star Genie Bouchard announced an endorsement deal with Coca-Cola. The partnership will run for three years, with financial terms not being disclosed. Under the deal, Bouchard will market Coke and and Diet Coke products in her home country of Canada. Her image will be…
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May
28

You Won’t Get Rich Being An Australian Football League Agent

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There is a general perception among people outside of the representation industry that all sports agents are rich. Examples such as Entourage, Arli$$ and Jerry Maguire have done nothing to dispel this theory. In reality, it is different. The Australian Football League (AFL) is the most popular sports league in Australia. The attendances are the fourth…
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May
20

Which Agency Has The Most Marketable Athletes?

Formula One driver Lewis Hamilton (GBR) during practice for the 2013 Monaco Grand Prix. Mandatory Credit: Jerome Prevost/Presse Sports via USA TODAY Sports

On Monday SportsPro Magazine released its annual list of the most marketable athletes on the planet. Athletes are judged on their marketability over the next three years, with criteria that includes age, home country awareness and crossover appeal. Formula 1 driver Lewis Hamilton topped this year’s list. The list raises the question, which company manages the…
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