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Headline Social Networking Sports Business

Should A Sports Agency CEO Be Social Networking?

I have talked about how out of the few agents who actually have a social media presence, many need to learn how to properly use the networks, not only for damage control, but also because building a strong fan/follower/friend base can lead to more money for the agents and their clients. In reality, many athlete […]

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Social Networking

Reach Everybody With One Text

Twitter, Facebook, LinkedIN. Still don’t have a personal and/or business profile/page on these sites? Time to join and pick up a following real quick before you end up well behind everybody else. As these social networking sites continue to pick up more value with increased offerings and publicity, other companies have been vying for a […]

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Sports Business

A Lesson In Branding

I am a big believer in brand creation.  Not only should you be consciously aware of and constantly promoting and enhancing your own brand, you should consider your business as its own separate/ancillary brand.  In my case, I work on building Darren Heitner’s brand, Dynasty‘s brand, and each of Dynasty’s clients’ brands.  Each one feeds […]

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Headline Social Networking Sports Business

Interview with Jim DeLorenzo, VP Octagon Digital

Jim DeLorenzo is a multifaceted professional in the sports industry. An attorney by trade, Jim is currently the Vice-President of the Digital sector of Octagon. In today’s social media craze, Jim and his staff at Octagon Digital, created Twackle.com in response to the massive explosion of Twitter. Jim, the founder of Twackle.com took a few […]

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Sports Business

Marketing For A Sports Agent

Over at MarketingProfs.com (great website, by the way), there is an interesting thread titled, Marketing For a Sports Agent.  The topic was started by a person who potentially may pick up a Sports Agent client and he/she wonders what advice should be given in terms of marketing strategy.  I believe that the best response was […]

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Friday Wrap-Up

Shabbat Shalom: Friday Wrap-Up

Only one day and six rounds done with the MLB Amateur Draft…and I am already winded. Day two is today, which contains 44 more rounds. Time to get prepped. I leave you with some good links that I did not cover over the past week: SBJ loves itself some Octagon [Octagon Named ‘Sports Agency of […]

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Social Networking Sports Business

WePlay…No, YouPlay…Without Me

When will the social network bubble burst? Has it already been popped? I do not really know anybody who uses any social friending site other than Facebook, LinkedIn, MySpace or possibly Plaxo, on a frequent basis. That surely has not deterred CAA, MLB Advanced Media, and a company called Pequot Ventures to form a new […]