Coaches Sports Agents

A Premier Coaching Agency

Working together with another entity has its advantages, but also entails taking a risk based on the eventual possibility of not seeing eye to eye at some point in the future. A law firm and a marketing/PR company that both have represented coaches in the past are putting the potential inadequacies of working with a rival to the side, and have joined forces with the aim of creating mutual success in the sports representation industry.

Stinson Morrison Hecker, one of the largest U.S. law firms, has combined its Coaching division with Premier Sports Management’s Coaching division, to create the uber-coaching entity called, Premier Stinson Sports. Each party will maintain a 50% interest in the formation of the new entity, that will only bring together each company’s Coaching divisions.

Premier brings to the table its experience in Marketing and PR, along with coaching clients, Pete Carroll, Lane Kiffin, Ed Orgeron, and Steve Sarkisian. I think that Sarkisian is the only one who needs any introduction; he is USC’s assistant head coach. Stinson adds a list of coaches headlined by Roy Williams, who was recently seen rooting for his old team. Overall, 75 college and professional coaches will be represented under one roof (not literally) by Premier Stinson Sports.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

4 replies on “A Premier Coaching Agency”

I’ll give it six months. Partnerships between established firms never, ever work. Probably once a week I run news in my Rep Rumblings on a partnership that has dissolved. The personalities associated with these kinds of deals are just too big — it’s very, very, very hard to share credit.

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