Entertainment Sports Business

WMA + Endeavor = WME


So it finally went down.  After months of rumors and speculation, Endeavor and WMA have put their differences aside and merged to create a new superpower that aims to rival CAA in the world of Entertainment.  The new entity will be called WME (William Morris Endeavor).  The most interesting part of the deal is that WMA is 111-years-old and Endeavor is only 14 years of age.  Out of 47 board members combined in the two former companies, only 1 person objected to the merger.

Obviously, WME will operate with publishing, music, motion picture, and television departments, but what about sports?  I re-ask the question: Now that WMA and Endeavor are joining forces, do they start up a sports division to rival superpower CAA as well?

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.