Endorsements Headline NFL Players Sports Business

Arian Foster Teams Up With French/West/Vaughan (FWV)

Arian Foster is coming off the best year of production in his short NFL career.  Foster, who went undrafted in 2009, has become the starting runningback for the Houston Texans, and just last season set the rushing record in the entire NFL with 1,616 yards on the ground.  He also led all rushers in touchdowns (18) and was invited to the 2011 Pro Bowl.

Owning rushing records and being recognized for your achievements in the NFL will open up doors off of the field.  To that end, Foster has engaged French/West/Vaughan (FWV) of Raleigh, North Carolina as his new marketing and public relations agency of record.  FWV is the Southeast’s largest public relations, public affairs and brand communications agency.  The company also represents Michael Vick and Simeon Rice with regards to their marketing and public relations campaigns.

Foster’s current off-field work includes a footwear deal with Boombah, sports memorabilia deals, and appearances for FedEx and EA Sports.  FWV hopes to help expand that portfolio with matches that fit Foster’s persona.  FWV also wants to make Foster better known to football fans outside Texas.

Foster said the following regarding his new partnership with FWV:

“They have a very impressive team and client roster and have taken the time to really understand the kind of endeavors I’d like to get involved with from a community and business standpoint.”

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.