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Ben Harrison Takes Over As Golf Division Senior VP At Lagardère Unlimited

Ben Harrison is now the Vice President of Lagardere Unlimited's Golf Division. (Photo courtesy of Ben Harrison's LinkedIn account)
Ben Harrison is now the Vice President of Lagardere Unlimited’s Golf Division. (Photo courtesy of Ben Harrison’s LinkedIn account)

Lagardère Unlimited’s recently had its Golf Division Senior Vice President David Yates leave the company and soon thereafter join Octagon’s Athletes and Personalities Division as Managing Director.  While it did not take long for Yates to find a new home in the world of athlete representation, Lagardère also immediately went to work on finding his replacement.  The man at the helm of Lagardère Unlimited Golf is now Ben Harrison.

Harrison has 13-years of experience in sports marketing and player management.  He currently manages 10 clients, including 2011 PGA Championship winner Keegan Bradley, PGA Tour winners Jonas Blixt and Brendan Steele and major champion and three-time European Solheim Cup player Anna Nordqvist.

“I’m very much looking forward to working with our team to build on our success of the last few years,” said Harrison, “and further solidifying Lagardere Unlimited’s position as a premier sports marketing and representation group.”

Harrison began as a player manager with Gaylord Sports Management and became a part of the Lagardère Unlimited team once Gaylord was acquired by Lagardère Unlimited’s parent company.  He will manage the operations of Lagardère Unlimited Golf from Scottsdale, Arizona.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.