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Sports Business

Wasserman Adds Investor And Agency To The Fold

Providence Equity is in as an investor and Redbird Capital as well as Madrone Capital are cashing out. Brendan Coffey at Sportico had the coverage yesterday, and it was supposedly a big buyout. Per Coffey, RedBird was believed to have purchased a 30% to 40% stake in Wasserman in 2020, and Madrone, the family office of Rob Walton, was reported to have invested $100 million in Wasserman in 2014.

Providence “becomes a sizable minority partner in Wasserman,” according to Coffee, and also is an investor in Learfield and The Chernin Group.

More news for the company consists of an acquisition of BSE Media Group and the hiring of its founder Oscar Morilla as Senior Vice President, Talent Marketing and Partnerships. BSE will be rebranded as Wasserman effective immediately.

Morilla founded BSE in 2012 and has a client list that includes soccer players, Olympic and Paralympic champions, action sports athletes, influencers, chefs, TV hosts, and brands in finance, automotive, health care, and utilities.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.