Sports Business

Wasserman Adds Investor And Agency To The Fold

Providence Equity is in as an investor and Redbird Capital as well as Madrone Capital are cashing out. Brendan Coffey at Sportico had the coverage yesterday, and it was supposedly a big buyout. Per Coffey, RedBird was believed to have purchased a 30% to 40% stake in Wasserman in 2020, and Madrone, the family office of Rob Walton, was reported to have invested $100 million in Wasserman in 2014.

Providence “becomes a sizable minority partner in Wasserman,” according to Coffee, and also is an investor in Learfield and The Chernin Group.

More news for the company consists of an acquisition of BSE Media Group and the hiring of its founder Oscar Morilla as Senior Vice President, Talent Marketing and Partnerships. BSE will be rebranded as Wasserman effective immediately.

Morilla founded BSE in 2012 and has a client list that includes soccer players, Olympic and Paralympic champions, action sports athletes, influencers, chefs, TV hosts, and brands in finance, automotive, health care, and utilities.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.