Categories
Headline NFL Players NFL Teams Sports Agents

Baltimore Ravens’ Ed Reed Being Called A “Terrible Sports Agent”

Ed Reed is on a new team and admits that he didn't fully understand the business of professional football.

Last Friday, I came across an article titled, Ed Reed Is a Terrible Sports Agent.  Who knew that Reed could be his own agent (hint: the principal/agent relationship doesn’t work that way)?  Then again, who knows where Reed is getting his advice from these days?  According to InsideTheLeague.com, Reed is conducting interviews with several agents.  In the meantime, his actions are being scrutinized by many and even leading people to think he is a “terrible sports agent.”

Reed is going into the last season on his current contract, and no one should question his interest in wanting more years and money from the Baltimore Ravens.  What people seem to have a problem with is the way he is going about suggesting that he deserves a big pay day, including staying away from mandatory mini camp and suggesting that he may not be appearing at training camp.  For instance, here are some of Reed’s recent Tweets that have caught the attention of his followers:

[blackbirdpie url=”https://twitter.com/TwentyER/statuses/221728929441001472″]

[blackbirdpie url=”https://twitter.com/TwentyER/statuses/222441475001159681″]

Reed was formerly represented by Greg Genske, who is now a part of The Legacy Agency.  The company represents some popular NFL players with regards to their marketing, but does not appear to have any involvement in the negotiating of their team contracts.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.