Have you seen David Beckham lately? Besides the poster of him in your girlfriend’s room, probably not. The former England Captain and Manchester United star just returned to his MLS team, LA Galaxy, after his short three month stint with Real Madrid. Some players possessed hard feelings after Beckham’s initial departure for Real Madrid, but […]
Category: Endorsements
Philadelphia Phillies short stop Jimmy Rollins, better known as “J-Roll” in Philadelphia, is the first Major League Baseball Player to be in partnership with energy drink leader Red Bull. J-Roll, former all-star and MVP, has been in a slump for the majority of the 2009 season. The Manager of the Phillies, Charlie Manuel, gave Jimmy […]
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Show me more money!
Mark Riddell and David Spriggs may just be the two most popular athletes amongst their peers at the moment. Due to their persistence, they have set a precedent that will help athletes residing in Australia keep a bit more of their income. [Sports stars have win in High Court against the Australian Tax Office] Riddell, […]
Stay tuned-prepare for SHAQ to “enlyten” you!!! 4:19 PM Mar 26th from TwitterBerry Just like that, Phoenix Suns big man and social networking all-star Shaquille O’Neal made sports marketing history. By using Twitter, Shaq bypassed traditional media outlets to let his 500,000-plus followers know directly about his new endorsement deal with Enlyten, a maker of […]
Kobe Bryant, with his international ties and substantial popularity in China, among other places, is a very versatile endorsement candidate.
Milwaukee Brewer’s outfielder Ryan Braun recently signed an endorsement deal with AirTran Airways to be become the airline’s Milwaukee area spokesman. The deal includes Braun appearing in AirTran advertisements and on billboards in the Milwaukee area, as well as making personal appearances for the airline. Braun is quickly becoming a star and a fan favorite […]
In every generation, one athlete makes a bold move, laces up a new pair of shoes never seen before, and does something that turns the footwear industry on its head. In 1936, Adi Dassler came to the Berlin Games with a suitcase of track spikes and persuaded Jesse Owens to give them a try. When […]
Yesterday, Jason Wulterkens looked at how IMG might have been deeply connected to the Stanford Financial Scandal. But IMG and its clients might come away from this potential scandal unscathed. A few Boras clients may have tougher obstacles to overcome. Johnny Damon, Xavier Nady, and Mike Pelfrey have had their bank accounts frozen by the […]
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The Superpest Returns
Sean Avery has returned to the ice in his first competitive week of hockey since being suspended indefinitely by the Dallas Stars. Avery played his first game with New York Rangers’ affiliate, the Hartford Wolfpack, on February 14th. Most are familiar with his long history of controversial comments and a good summary of his antics […]
Kellogg’s won’t renew its sponsorship with Michael Phelps, but Subway confirmed that it is still interested in having the Olympic gold-medalist endorse their 5-dollar-footlongs and other delicious sandwiches. I wrote about how I thought Phelps’s team did a solid job in the aftermath of the release of the infamous bong photo. Unfortunately, Phelps has remained […]