Oakley has announced a partnership with Pittsburgh Steelers’ wide receiver, JuJu Smith-Schuster. JuJu joins NFL MVP and Kansas City Chiefs QB Patrick Mahomes to be the first two NFL stars to join Team Oakley. “I am laser focused on pushing my performance to the next level and having partners that embody that same thinking is very important to me,” […]
Tom Brady has signed with William Morris Endeavor talent agency for off-field representation. Brady’s off-field endeavors include TB12, his performance brand that includes his TB12 facility, exercise equipment and his book. TB12 plans to open new facilities in New York, Miami, Chicago, Los Angeles, San Francisco, London and Toronto. WME represents several other prominent athletes including […]
After an early morning parade in New York City, the United States Women’s National Team flew to Los Angeles yesterday afternoon to celebrate in the ESPY festivities. After a dominating World Cup performance, they took home the ESPY for “Best Team”. Alex Morgan won an ESPY for “Best Female Athlete”. This World Cup victory has […]
Katie Zelem, superstar midfielder out of Manchester United has become the first Manchester United women’s player to ever be represented by Adidas. The endorsement’s terms, negotiated by Akin Caulker of The Athletic Network, have not been disclosed but the deal is believed to be among the most lucrative in the FA Women’s Super League this year. […]
Athletes First continues to make headlines as they have promoted three agents in the football agency. Following a record draft year that saw 20 clients drafted, compared to nine in 2018, Athletes First hopes to build upon its success. David Mulugheta, who joined the agency in 2011, has been promoted to equity partner and has […]
Kyrie Irving has parted ways with his longtime agent Jeff Wechsler and has reportedly signed with Roc Nation Sports. Irving opted out of his $21.3M deal to play for the Celtics next season and will become a free agent for the first time in his career this summer. Wechsler has represented Irving since he was […]
After every agent and agency pursued the presumed No. 1 pick in the 2019 NBA Draft, Zion Williamson has signed with CAA Sports. “This is going to be one of the most marketable players off the court who has come into the league since LeBron James,” said Adrian Wojnarowski, ESPN’s Senior NBA Insider. “Possibly a […]
BDA Sports Management cites “fit” as one of the most essential factors in selecting marketing opportunities for their clients. Their goal is to forge sustainable relationships where the vision of both the athlete and brand align. When top NBA draft prospect and client RJ Barrett, and trading card company Panini America each expressed what they […]
PUMA has inked WNBA No. 1 overall pick Jackie Young, and No. 4 overall pick Katie Lou Samuelson to endorsement deals. Young and Samuelson join a roster that includes NBA’s 2018 No. 1 pick DeAndre Ayton and 2018 No. 2 pick Marvin Bagley III. “It was clear to me that PUMA had a real vision […]
Currently residing in Los Angeles, Doug Sanders is a seasoned-veteran in the sports and entertainment industry. About four years ago, he went on to start his own company, Sanders Sports & Entertainment (SSE), a brand marketing firm that manages the top NBA and NFL athletes along with entertainers. As a graduate from the University of […]