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When the NFL Draft kicks off tonight in Nashville, millions of people around the world will be watching the dreams come true of hundreds of prospects making it to the NFL. But, most fans do not know the magnitude of expenses behind the scenes leading up to the draft. During the four to five month […]
Nike recently announced its newest class of endorsers who expect to be selected in the 2019 NFL Draft. Among the top endorsers include Kyler Murray, Dwayne Haskins (Jordan Brand), Parris Campbell, Drew Lock, Daniel Jones, Devin White, Bryce Love, Hunter Renfrow and Josh Jacobs. Nike’s endorsers include 27 total rookies, including four players that played […]
Milwaukee Brewers left fielder Christian Yelich is off to a hot start in the 2019 campaign after winning NL MVP honors last year. Yelich is batting .328 with five home-runs, and is getting on base at a .425 clip. He is also raking in sponsorship deals. As you may know, Wisconsin is famous for its […]
Last week, Wasserman announced Wasserman Connect, a unique strategic partnership network around the agency’s 2019 NBA Draft Preparation Program. The goal of the program is to provide unmatched opportunities for athletes and brands. “Wasserman Connect provides exclusive resources and opportunities to our clients in terms of physical training, nutrition, mental wellness, entertainment, transportation and original […]
In the new third installment of BODYARMOR’s recent campaign, Diana Taurasi will star in a commercialthat is also narrated by Kobe Bryant. With the Women’s NCAA Final Four starting this Friday, we will be seeing the TV spot air today and through the whole weekend. Taurasi in the commercial describes how she strives to continue to […]
Expect to see a new BODYARMOR commercial to air this during March Madness Tournament, Directed by Kobe Bryant. As this is the second installment of BODYARMOR’s “Thanks” campaign, the commercial features NBA stars James Harden and Donovan Mitchell, who were college standouts at Arizona State and Louisville, respectively. Both Harden and Mitchell promote the product and […]
Cleveland Browns quarterback Baker Mayfield has decided to bring his marketing representation in-house after parting ways with Waterhouse Hayes last fall. Mayfield’s family, who owns the private-equity firm Camwood Capital Group, has hired Chris Talbott as brand strategist. Mayfield is represented for contractual and on-field purposes by NFL agents Tom Mills, and his father, Jack […]
Through a new acquisition by Gatemore Capital Management, leading athlete representation and sports marketing firm TLA Worldwide has now been rebranded as GSE Worldwide, for their US division. Headquartered in New York, GSE Worldwide serves athletes and personalities in baseball, broadcasting, coaching, golf, tennis and also represents prominent media figures. With over 300 clients in […]
Seattle Seahawks quarterback Russell Wilson and his wife, singer and songwriter, Ciara, have both signed with Creative Artists Agency. CAA will help represent the couple in their film and television endeavors. CAA will also represent Wilson’s media and production company, West2East Empire. In August 2018, West2East partnered with Bunim/Murray Productions to develop and produce a […]
Mike McCartney, director of football at priority Sports & Entertainment, has been involved in football for more than 25 years as a coach, scout, front office executive and NFLPA certified agent. His clientele over the years includes Haloti Ngata, Kurt Warner, Arian Foster, Sean Lee, Mohammad Sanu and Kirk Cousins. In March, McCartney negotiated a […]