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The era of marketability in college recruiting is here. Early last week, the NCAA announced their support of recommendations that would allow college athletes to earn money from their name, image and likeness. What came next inevitably will be remembered as the match that lit the brand-led recruitment fire. BRANDS ATTRACT TALENT Recruiting in college […]
“The Last Dance” has captivated audiences around the world. The 10-part ESPN documentary showcasing Michael Jordan’s final season as a Chicago Bull has brought with it the awe and excitement of sports at a time when fans need it most. The documentary has resurfaced some of the most iconic moments in NBA history and the […]
Former University of Alabama quarterback Tua Tagovailoa has cashed in big before even setting foot in the NFL. The college standout inked multiple endorsement deals recently as brands look to capitalize on his star power in the lead up to his selection in the 2020 NFL Draft. Tagovailoa announced on Monday that he had signed […]
Roc Nation Sports International, earlier today, announced the signing of 2018 Rugby World Cup winner and team captain, Siya Kolisi. Nicknamed “The Bear,” Kolisi began his professional rugby career in 2012, at 20 years old, and since that time, Kolisi has created a path for the sport to reach a mainstream audience. Kolisi has made […]
Katie Zelem, superstar midfielder out of Manchester United has become the first Manchester United women’s player to ever be represented by Adidas. The endorsement’s terms, negotiated by Akin Caulker of The Athletic Network, have not been disclosed but the deal is believed to be among the most lucrative in the FA Women’s Super League this year. […]
Per a press release from the company, last week Adidas continued its commitment to championing girls and women in sport as it moves into the second phase of the She Breaks Barriers initiative. Adidas debuted a film featuring four athletes ( Becky Sauerbrunn (USWNT, Defender Utah Royals); Keni Harrison (World Record Holder, 100m hurdles); Layshia Clarendon (WNBA Point Guard, Connecticut […]
This NBA offseason Klutch Sports Group has taken a monumental step in cementing its operation as a standard for NBA agents and client relations professionals. Founder Rich Paul continues this trend by ushering sports marketing executive Marquise Watts to Klutch Sports as President of Brand Strategy. Previously, Watts has worked with Adidas and Under Armour. […]
We are four games through the NBA Finals and they certainly have not disappointed. ESPN announced today that this year’s NBA Finals is the most watched and highest-rated ever on ABC through four games. Last week Saturday, history was made as American Pharoah won the Belmont Stake. He became the first horse in 37 years to […]
It’s NBA All-Star weekend and Kevin Hart just won his 4th straight MVP in the Celebrity All-Star Game. Darren is enjoying the festivities in NYC although I doubt he is enjoying the weather difference from South Florida. It seems there has been big news in the sports agency world every week for the last month […]
Unless you are a Seahawks fan, then you probably agree that Super Bowl XLIX was one of the best games in Super Bowl history. While much of the talk this week has surrounded the Seahawks play calling, there has also been some major news in the sports business world. In my opinion, no news was […]