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The Society is thrilled to announce a synergistic and strategic alignment with Digital Golf Collective (DGC). DGC is a leading social, digital, and personal brand management agency in the golf space. The Society provides unparalleled brand management by developing strategic partnerships and lasting endorsement relationships for its clients. This mutually beneficial collaboration will utilize each […]
Distinction Agency, a Miami-based marketing agency that represents athletes, social media influencers and various businesses, announced today they have signed Gus Schumacher, a 2020 USA Junior World Champion in Skiing, and Hunter Church, a USA Bobsled 5-Time North American Cup Champion, to marketing representation agreements. Distinction Agency will assist Schumacher and Church with building their brand beyond […]
A couple of years ago, sports agency powerhouse Wasserman launched an internal division within the company called Athlete Exchange. The premise of the division is to help sports stars evolve their brands into networks of individual media channels. This will assist the athlete in expanding their brands while bringing all the creative services for that […]
Award-winning industry leader, Cameron Wagner, will serve as Chief Client Officer of the newly launched global brand consulting practice of Elevate Sports Ventures. Elevate’s new brand consultation group will offer sponsorship strategy, platform development and management, event activation, portfolio valuations, measurement and performance evaluations, talent negotiation, and more. Cameron Wagner brings to the table 25 […]
The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time. According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]
The era of marketability in college recruiting is here. Early last week, the NCAA announced their support of recommendations that would allow college athletes to earn money from their name, image and likeness. What came next inevitably will be remembered as the match that lit the brand-led recruitment fire. BRANDS ATTRACT TALENT Recruiting in college […]
Last week, Wasserman announced Wasserman Connect, a unique strategic partnership network around the agency’s 2019 NBA Draft Preparation Program. The goal of the program is to provide unmatched opportunities for athletes and brands. “Wasserman Connect provides exclusive resources and opportunities to our clients in terms of physical training, nutrition, mental wellness, entertainment, transportation and original […]
On November 22, 2010, I wrote about a University of Southern California student named Teague Egan. Egan, who is licensed by the NFL Players Association, was found to have given Dillon Baxter (a student-athlete at USC), a ride on his golf cart, which prominently displays the logo of his company (as seen at the bottom […]
You have got to hand it to some companies for seizing an opportunity when they see one. There’s no doubt that during any sporting event, cameras will seek out the gorgeous women in the crowd, and the World Cup is no different. So when Paraguayan fan/model Larissa Riquelme started getting a lot of airtime, companies […]
Tomorrow, I will be headed to Flagler College in St. Augustine, Florida to speak at their third annual Student Conference, which allows Sport Management students the opportunity to expand their educational and practical experiences through the perspective of professionals who have working knowledge of the sport industry. If you are in the area, stop by! […]