International Basketball Performance Analysis

When In Rome, Do As Brandon Jennings Does

After reading many articles including ESPN The Magazine’s Chris Broussard’s on Brandon Jennings‘ progress in Rome, along with checking out Jennings’ blog, When In Rome, you can certainly see why Jennings will be a lottery pick in 2009.  He has clearly matured as a player already and will only get better until he makes him […]

Corporate Sponsors Sports Business

Under Armour Continues Its Dominance At Red And Black Schools

Texas Tech University and Under Armour, Inc. today announced a new partnership that designates Under Armour as the university’s exclusive performance footwear and apparel outfitter. The five-year, $11 million agreement gives Under Armour the right to provide uniforms, apparel and footwear to each of the university’s 17 varsity athletic teams. “We are proud to join […]

Corporate Sponsors NFL Players Performance Analysis Sports Business

The NFL Combine: Brought To You By Under Armour

The NFL announced today the selection of Under Armour, Inc., as the presenting sponsor of the 2009 NFL Scouting Combine. All participants in the 2009 NFL Scouting Combine presented by Under Armour will be wearing Under Armour performance apparel designed specifically for the Combine, slated for February 18 – 24, 2009 at Lucas Oil Stadium […]

Endorsements International Basketball Sports Business

UnderArmour Enters Basketball

I briefly mentioned Brandon Jennings yesterday and then came to find out that the soon-to-be overseas youngster just signed a deal with UnderArmour.  Since right around the 2008 NBA Draft, I had heard rumors from many industry insiders about UnderArmour making a push into the basketball shoe market.  Derrick Rose’s name was mentioned as the […]

Headline MLB Players MLB Teams

Recapping The 2008 MLB Draft Deadline

The signing deadline for players selected by MLB organizations in the 2008 First-Year Player Draft has passed.  On Thursday, I looked at which players had yet to sign, including Buster Posey, who was predicted to garner a rather large $7.5 million bonus.  It turns out that he received much less: $6.2 million.  The bonus is […]

Accessories Endorsements NBA Players

Shoe Blues

Yesterday, Darren Rovell reported that none of the players who will be selected at the top of the NBA Draft this Thursday had signed a deal with a shoe company.  Are we panicking prematurely, however?  There certainly is not a Lebron James type personality in this draft, but perhaps the players are going back and […]

Product Reviews

Product Review: Under Armour Speed Trainer

We have done various kinds of reviews on this site in the past. There are book reviews, law review article reviews, and sponsored reviews of various websites. has decided to start a new category of reviews that will look at various products in the world of sport. We actually first informally reviewed a product […]

The Primary Cut

The Primary Cut – Masters Edition

If you are a golf fan, then Masters week is your Super Bowl. Sure, the 90-man field is by far the weakest of the four majors, boasting aged “past champions” who would have no business at any Club Championship, let alone with the world’s best at Augusta. But the hallowed venue’s storied history, pristine conditions, […]


Is LT down with Nike or Under Armour?

“In a ‘60 Minutes’ piece, posted on (Todd) Durkin’s site, Durkin is working Tomlinson out in Under Armour.” Wait I thought LT was a Nike athlete? Darren (not Heitner) Rovell of CNBC posted an interesting article on whether consumers are feeling conflicted by the current Nike and Under Armour war. His main case being that […]