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Corporate Sponsors Endorsements Sports Business

SponsorPitch Launches Closed Beta

Among the many people that I finally met in person at the Princeton Sports Symposium after speaking to many times online in the past is Kris Mathis, founder of a new website called SponsorPitch.  The site has been in the works for quite a while now and is branded as a free portal that helps […]

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Corporate Sponsors Sports Business

Under Armour Continues Its Dominance At Red And Black Schools

Texas Tech University and Under Armour, Inc. today announced a new partnership that designates Under Armour as the university’s exclusive performance footwear and apparel outfitter. The five-year, $11 million agreement gives Under Armour the right to provide uniforms, apparel and footwear to each of the university’s 17 varsity athletic teams. “We are proud to join […]

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Corporate Sponsors Soccer Sports Business

Do Exclusive Sponsors and Marketers of Sporting Events Get Value for Money?

Definitions of the word ‘exclusive’ include ‘sole’, ‘complete’, ‘undivided’, ‘full’, ‘inimitable’ and ‘absolute’. Inherent in the meaning of ‘exclusive sponsorship’ is an (official) association with a sporting event, by an organization, at the exclusion of other organizations. Organizations that wish to obtain such affiliation with sporting events generally have to pay a lot of money […]

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Sports Agents

Tips From A Marketing Agent

Jared Zwerling of Sportz Undercover recently interviewed Burton Chawla, Sales Account Executive for Excel Sports Management.  For those interested in getting involved in the marketing end of the athlete representation business, the interview is a very informative read.  Additionally, Jared notes that this is only part one of a two-part series.  Here are two Q&As […]