Corporate Sponsors Soccer Sports Business

Do Exclusive Sponsors and Marketers of Sporting Events Get Value for Money?

Definitions of the word ‘exclusive’ include ‘sole’, ‘complete’, ‘undivided’, ‘full’, ‘inimitable’ and ‘absolute’. Inherent in the meaning of ‘exclusive sponsorship’ is an (official) association with a sporting event, by an organization, at the exclusion of other organizations. Organizations that wish to obtain such affiliation with sporting events generally have to pay a lot of money […]

Sports Agents

Tips From A Marketing Agent

Jared Zwerling of Sportz Undercover recently interviewed Burton Chawla, Sales Account Executive for Excel Sports Management.  For those interested in getting involved in the marketing end of the athlete representation business, the interview is a very informative read.  Additionally, Jared notes that this is only part one of a two-part series.  Here are two Q&As […]