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Alex Rodriguez Goes With Gaylord For Marketing

In 2010, Alex Rodriguez fired Scott Boras.  Boras had been Rodriguez’s MLBPA certified agent; his responsibility was to help Rodriguez choose the teams he would play for and negotiate the terms of his contracts with MLB teams.  However, Rodriguez has always had many other “agents” helping him out off of the field.

In 2007, Rodriguez dropped Boras as his marketing agent and signed Madonna’s agent, Guy Oseary, to negotiate his marketing/business affairs.  In 2008, Rodriguez hired William Morris Agency (WMA) to handle all of his marketing-based initiatives.  In 2009, WMA merged with mega agency Endeavor.

In 2011, Alex Rodriguez has a new marketing agent.  He recently hired Steve Loy of Gaylord Sports Management to work on his marketing deals.  Gaylord has already put up a nice profile page for Rodriguez, and made sure to include that, “In 1999, he was named one of People magazine’s 50 Most Beautiful People.”

A-Rod has been around the block went it comes to marketing agents.  I hope that Gaylord is able to have more success with the Yankees slugger than his former marketing reps.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.