When Mark Eshelman, Director of Business Development for PureSport first emailed me about his company, I was wondering what he wanted from a company who did not represent any swimmers. His company’s product, a protein-focused sports drink had a bunch of swimmers as endorsers, including Michael Phelps. Mark reached out to me in advance of […]
Category: Endorsements
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Next to be Bagged
Guest contribution by loyal reader and current Q2 intern, Michael Goldman. When Tiger Woods returns to the golf course in 2009 there will be a new logo adorning his bag, a coveted spot that Buick has held since 2000. General Motors, the automobile company that owns Buick, recently announced the end of their 9-year endorsement […]
Onyx Sports Group claims that it is not just a “player factory”. On its web page, only one golfer is listed under its Golf division. While Onyx may not be a player factory, its CEO, Andrew Moss, has been indicted for blowing a bunch of smoke at his golf client and a sponsor. The client, […]
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B-Diddy Chooses China
Another athlete is choosing to head overseas instead of staying local in North America, yet this time it is his shoe deal that he is taking overseas. The Los Angeles Clippers summer acquisition, Baron Davis, has decided to leave his previous sponsorship deal with Reebokand represent the Chinese brand Li Ning. Davis is not the […]
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CAA Goes MMA
You should have seen this one coming for a while. Late 2007, CAA began representing MMA apparel brand, TapouT, which sponsors over one-hundred MMA fighters. CAA’s main tasks have been to look for licensing opportunities for TapouT in categories ranging from DVDs to truck mud flaps and everything between. Now CAA is going back to […]
Rapidly vanishing lines of credit are not only taking their toll on inflated asset prices and the global financial markets in general, but also in the willingness of companies to not only underwrite sporting events, but also to market their brands through athletes. During financial stress, marketing budgets are historically one of the first to […]
Since changing his name legally from Chad Johnson, to Chad Javon Ocho Cinco, Reebok has asked Ocho Cinco to pay for his name change. CNBC’s Darren Rovell first reported that Reebok asked Ocho Cinco (formally Chad Johnson) to buy 100,000 jerseys for $40 per jersey, for an amount totaling $4,000,000. Reebok hand crafts 100,000 jerseys […]
Sarah Talalay, who covers the Business of Sports for the South Florida based Sun Sentinel recently reported that Dunkin’ Donuts has added harness racing to its portfolio of sports promotions. Dunkin’ Donuts is already involved in many baseball and basketball promotions. Dunkin’ Brands, Inc. has embraced the sports landscape and has positioned its name in […]
Unless you’ve lived under a rock the last few weeks you would have seen that financial markets around the world are in wide state of volatility. As the US Government tries to flesh out a bailout plan to rescue some of the world’s biggest companies, it is a good time to take a look at […]
Just got this sent my way: Humorous, strong brand identification, and probably paid a good endorsement fee. I love it from every angle.