2020 had proved to be a year of uncertainty for a lot of families and businesses. With the holiday season upon us, many athletes around the country have continued to step up and help their communities. From the NFL to the NHL, players are doing their part to ensure everyone can have a safe and […]
BodyArmor has been on a marketing tear as of late. Yesterday, the company continued that trend as the fastest-growing sports drink announced a new partnership with Arizona Cardinals quarterback Kyler Murray. As part of the partnership, Murray will appear in national advertising campaigns, retail activations, and digital and social activations. The second-year quarterback also received […]
Jonathan Taylor is already producing both on and off the field in his fresh NFL career. The Colts’ young talent has what is believed to be the most endorsement deals in NFL history for a rookie running back. With the help of his marketing agency, Everett Sports Marketing (ESM), Taylor has procured large-scale partnerships with […]
The NFLPA released a statement regarding many inquiries from NFL players’ ability to engage in promotion and endorsement of CBD companies. At the beginning of the 2020 season, the NFL released the new rules promulgated by the league governing players and endorsements. The statement reads “Subject to the limited exception in the NFL Alcohol Sponsorship […]
WME Sports has hired NFL agent Ben Renzin to co-lead its football business alongside Brian Ayrault. WME is no stranger to adding breadth and depth to their organization, after merging with Endeavor and IMG to become an entertainment and media conglomerate in sports, events, media, and fashion. WME is most known for representing football players […]
In the past handful of months, the current social climate has focused mainly on players, but a recent interview shows how much this can affect the agents that represent those athletes. Chafie Fields sat down with Jonathan Jones of CBS Sports to discuss being one of the few black agents during this transformative era in […]
Mark Galperin is the President and Founder of Supreme Sports Group. Mark got his start in the sports world as an entrepreneur in high school who collected and sold sports memorabilia. His love for sports transferred into the agency world when he interned with a sports marketing company. However, his entrepreneurial spirit and seeing a […]
In early September, DeAndre Hopkins (wide-receiver) signed a contract extension making him the highest paid non-quarterback in the NFL. Hopkins’ two year extension is worth a total of $54.5M and keeps him under contract with the Arizona Cardinals until 2025. The new contract includes a whopping $42.75M guaranteed which is a $27.5M signing bonus, 2020 […]
Athletes First has hired NFL super-agent Todd France to join their team as well as France’s long-time colleagues Jennifer Thatcher and Julie Voelker, all of whom will open Athletes First Atlanta based office. Todd France, recognized by Forbes Magazine as the most powerful agent in football, made headlines late this summer for mutually parting ways […]
After working for CAA since 2015, NFL agent Brian Ayrault has teamed up with WME Sports to lead its football division. Brian has been in the business for over 16 years representing NFL’s top players, coaches and executives. His clientele includes 20 first-round draft picks and 7 players drafted in the top 10 picks. Since […]