Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc. Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s marketing arm, to remain MLS’s Official Automotive partner. Michael Goldman: Can you briefly discuss your role as Manager of Sports Marketing and your background that led […]
Category: Sports Business
In December 2008, the Arena Football League canceled its 2009 AFL season with the intention of reviving the league for the start of a 2010 season. Since then, Commissioner Ed Policy relinquished his position, but stated that the position of Commissioner will be abolished as a whole in favor of appointing a new person in […]
Stay tuned-prepare for SHAQ to “enlyten” you!!! 4:19 PM Mar 26th from TwitterBerry Just like that, Phoenix Suns big man and social networking all-star Shaquille O’Neal made sports marketing history. By using Twitter, Shaq bypassed traditional media outlets to let his 500,000-plus followers know directly about his new endorsement deal with Enlyten, a maker of […]
Jim DeLorenzo is a multifaceted professional in the sports industry. An attorney by trade, Jim is currently the Vice-President of the Digital sector of Octagon. In today’s social media craze, Jim and his staff at Octagon Digital, created Twackle.com in response to the massive explosion of Twitter. Jim, the founder of Twackle.com took a few […]
What: Sports Symposium – Head To Head: How Much Do You Really Know About Concussions Where: Franklin Pierce University Fieldhouse When: April 24 – 6 p.m. Panelists: Chris Nowinski – Sports Legacy Institute Dr. Ann McKee – Associate Professor of Neurology & Pathology Director, Neuropathology Core Boston University School of Medicine Steve Bushee – Boston […]
Kobe Bryant, with his international ties and substantial popularity in China, among other places, is a very versatile endorsement candidate.
Milwaukee Brewer’s outfielder Ryan Braun recently signed an endorsement deal with AirTran Airways to be become the airline’s Milwaukee area spokesman. The deal includes Braun appearing in AirTran advertisements and on billboards in the Milwaukee area, as well as making personal appearances for the airline. Braun is quickly becoming a star and a fan favorite […]
If the championship game of the inaugural CollegeInsider.com Postseason Tournament can come close to last Monday night’s Bradley-Oakland quarterfinal match-up, the tournament is here to stay. On Tuesday, March 31 at 8:00 p.m. EST Fox College Sports presents LIVE coverage of the tournament championship game between Bradley University of the Missouri Valley Conference (MVC) and […]
Dynasty had one of its clients, Paul Rutgers, perform in the World Baseball Classic. While his team of South Africa did not last long in the tournament, Rutgers at least showed off his dancing skills (I hope the producers of Dancing with the Stars were watching!). Beyond Rutgers and his dancing, the World Baseball Classic […]
I am a big fan of Kelly Perdew. A mutual friend of ours, Joe Favorito, suggested that I invite the einner of Season 2 “The Apprentice” and CEO of Rotohog to the 2009 UF Sports Law Symposium. I took Joe up on his suggestion and Kelly provided some great insight for everybody in attendance. I […]