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Over the past few years it has become apparent that social media will play an important role in the MMA community. Everyday people are passed over on jobs because their prospective employer searched their Facebook profile and found an inappropriate picture, post, or anything that may be considered a “red flag.” However, social media can […]
With major MMA leagues airing on network television including FOX, NBC sports network, CBS, and Spike T.V. one would assume that fighters are being paid more to represent companies in and out of the cage. Well that assumption is dead wrong. In the last few months we have seen fighters such as Mac Danzig voice […]
On August 18, 2011 the UFC announced they had reached a seven-year agreement with FOX Sports Media Group. Within minutes of that groundbreaking announcement both managers and fighters began to wonder what major brands would enter into the MMA market now that the UFC had secured a network television deal. Fast forward to 2014 and […]
The following article was written by Warren M. Jackson, a Sports Marketing Agent. Make no mistake about it: The Ultimate Fighting Championship (UFC) is the premier mixed martial arts promotion company on the face of the earth. Perhaps you consider them monopolistic. Maybe even bullies. In your opinion, Dana White is probably an aggressive promoter/businessman/asshole. You may […]
In 2008, Forbes magazine valued the UFC/Zuffa LLC at 1 billion dollars. Since then, according to an interview UFC President Dana White did with the Indianapolis Star, that figure has nearly tripled with White estimating that the company is now worth around the 2.5 billion dollar range. This is an impressive growth margin for a […]
It looks like UFC president, Dana White has a new reason to be smiling. Not only have the last few UFC events been extremely successful and entertaining, accompanied by a sold out and much hyped UFC fan expo in Boston this past weekend, but he was just invited to be the guest speaker this year […]
MMA’s biggest agent (and SAB interviewee), Ken Pavia along with the up-start Bellator fighting promotion have been sued by UFC parent company, Zuffa LLC. The suit alleges that Pavia passed along trade secrets and confidential Zuffa documents to upstart MMA promotion Bellator. Zuffa believes that Bellator used these documents to help run their business. Bellator […]
This past Saturday, World Extreme Cagefighting (WEC) staged their first pay-per-view event, live from Sacramento, California. The event was a huge success given the fact that the last few weeks had seen disappointing main events put on by the UFC, and all out chaos by Strikeforce on national television. The event sold for $44.95, which […]
The first MMA blog I did for Sports Agent Blog dealt with the fallout from a disappointing main event and how it affects the sports as a whole. The UFC is the 800 pound gorilla of MMA and when something happens on the biggest stage in the sport, people react. Imagine a Superbowl where one […]
Being a fan of MMA and the UFC for the last 6 years or so, going to a fight live was something I have always wanted to do, and especially recently, has become a priority of mine. The other night I was able to make that a reality as I attended UFC 111 at the […]