Sungjae Im has signed with Lagardère Sports for global management and marketing representation after his remarkable debut campaign that ended with the 2019 Rookie of the Year honor. The Jeju, South Korea native is currently the 34th ranked player in the world at just 21 years of age. He will receive direct representation from Lagardère […]
Per a company press release, Callaway Golf Company and five-time major champion Phil Mickelson have extended their partnership that ensures Mickelson will play Callaway equipment for the rest of his career. Since joining the brand 13 years ago, Mickelson has won 21 PGA Tour titles and four of his five majors with Callaway equipment. The […]
In mid-July, Tim Mickelson resigned as the head coach of Arizona State University after five years with the school. Yesterday, Lagardère Sports announced Mickelson will be joining the agency under the tutelage of Lagardère Golf President Steve Loy, who also coached at ASU from 1987 to 1992 and left his coaching gig to represent golf superstar Phil Mickelson, […]
Steve Loy is a golf agent that has quietly had one of the most successful careers in any major sport. Loy got his start in the golf business as Arizona State University’s head golf coach, winning an NCAA championship in 1990 and coaching Phil Mickelson. After Mickelson turned pro in 1992 Loy became Mickelson’s agent. […]
Yesterday, Forbes released its Fab 40: The Most Valuable Brands In Sports. One of four sections focuses on athlete brands, which looks at the amount in endorsements that athletes in all sports receive and subtracts the average endorsement income of the top 10 athletes in their respective sports to come up with a final figure. The […]
Earlier today, Lagardère Unlimited acquired Scottsdale, Arizona-based Gaylord Sports Management Group. I had been hearing whispers for quite some time regarding the potential acquisition. Law firm Proskauer Rose handled the transaction for Lagardère. Not only will Lagardère Unlimited see a substantial boost to its athlete representation practice, but it will also allow for the company to expand into golf course design. […]
SportsBusiness Journal has reported that IMG may be interested in purchasing all or part of Gaylord Sports. This is interesting news, as IMG has stepped away from representing any athletes involved in team sports, in favor of focusing on individual sport athletes primarily in golf and tennis. Gaylord has a very strong golf division headlined […]
While Augusta is my favorite major to watch, and while I consider the U.S. Open to be the toughest major to actually win, there is something about The British Open that makes it the most special of the four. Maybe it’s because it is golf’s oldest championship. Maybe it’s because it’s fun to wake up […]
Everyone is anticipating a Lorena Ochoa (pictured)-Annika Sorenstam duel (numbers one and two in the world, respectively; click here for the current women’s world rankings) this weekend at the U.S. Women’s Open at Interlachen Country Club in Minnesota, but as Tiger and Phil show us time and time again, rarely do these much-hyped #1-2 scenarios […]
Gear up for this week’s U.S. Open with some preview coverage. Doug Ferguson breaks down the story behind the mega-pairing (a full list of pairings is available here) for Thursday-Friday (Tiger Woods, Phil Mickelson, Adam Scott (pictured)). Ed Sherman gives kudos to the USGA for putting this dream threesome together. In my opinion, golf needs […]