Category: Endorsements

Spend it like Beckham

Spend it like Beckham

Bloomberg, one of the global leaders in financial and market data, had an interesting article on this year’s World Cup. Let’s face it: soccer is huge globally even though it is not very popular...

Expanding Presence Overseas

Expanding Presence Overseas

Brandweek.com has an interesting story covering the immense marketability of star Yao Ming. Ming receives about $15 million per year in endorsements alone. China is an emerging market economically speaking, and may also open...

Early $ for Leinart

Early $ for Leinart

I was a little disappointed with the quality of the commercials in this year’s Super Bowl. I may have some of a bias because I was mad about my proposition bet with my friends...