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Endorsements Headline NBA Players

Michael Jordan Has Earned Over $1 Billion From Nike Deal

“The Last Dance” has captivated audiences around the world. The 10-part ESPN documentary showcasing Michael Jordan’s final season as a Chicago Bull has brought with it the awe and excitement of sports at a time when fans need it most. The documentary has resurfaced some of the most iconic moments in NBA history and the […]

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College Football Players Corporate Sponsors Endorsements NFL Players NFL Teams Sports Agents Sports Business

Everett Sports Marketing Closes A Staggering 21 Marketing Deals Ahead of NFL Draft

Everett Sports Marketing boasts a talented 2020 NFL Draft class that includes Jonathan Taylor, Tee Higgins and D’Andre Swift. But, what’s more interesting is how the Greenville, South Carolina-based sports marketing firm apparently lives and breathes its slogan: “experts at partnering clients with their favorite brands.”  Ahead of the 2020 NFL Draft, ESM has spearheaded […]

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College Basketball Players Endorsements Sports Agents Sports Business WNBA

Sabrina Ionescu Signs Endorsement Deal With Nike

Shortly after being drafted No. 1 overall in the 2020 WNBA Draft by the New York Liberty, Sabrina Ionescu signed an exclusive multi-year endorsement deal with Nike. The financial terms of the deal were not disclosed, however, the former Oregon Ducks star decided to stick with the brand as competition was fierce.  In an interview […]

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Contract Negotiation Endorsements NBA Players Sports Agents Sports Business Sports Law

Miami Heat’s Jimmy Butler In Legal Dispute With Ex-Managers Over Nike Deal

First reported by The Blast, Independent Sports & Entertainment (ISE) is suing Miami Heat star Jimmy Butler for breach of contract. In the suit the firm claims that Butler signed an agreement with them back in 2013 involving assistance in marketing and public relations. The deal consisted of language agreeing to commissions for services including […]

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College Football Players Endorsements Headline NFL Players NFL Teams Sports Business

Nike’s 2019 NFL Rookie Class

Nike recently announced its newest class of endorsers who expect to be selected in the 2019 NFL Draft. Among the top endorsers include Kyler Murray, Dwayne Haskins (Jordan Brand), Parris Campbell, Drew Lock, Daniel Jones, Devin White, Bryce Love, Hunter Renfrow and Josh Jacobs. Nike’s endorsers include 27 total rookies, including four players that played […]

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Endorsements Headline NFL Players

Baker Mayfield Brings Marketing Representation In-House

Cleveland Browns quarterback Baker Mayfield has decided to bring his marketing representation in-house after parting ways with Waterhouse Hayes last fall. Mayfield’s family, who owns the private-equity firm Camwood Capital Group, has hired Chris Talbott as brand strategist. Mayfield is represented for contractual and on-field purposes by NFL agents Tom Mills, and his father, Jack […]

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Golf Sports Agents Sports Business

Tiger’s Agent, Mark Steinberg, Ecstatic By His 80th Career Win

The last time Tiger Woods won a tournament, LeBron James and the Miami Heat captured their second straight NBA title after defeating the San Antonio Spurs. To capture his 80th career victory, Tiger won the Tour Championship last month to win his first golf tournament in over five years. Fans around the world were fortunate […]

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Contract Negotiation Endorsements Entertainment Sports Business

Maverick Carter: From Humble Beginnings To Hollywood Influencer

Maverick Carter is a kid from Akron who “knows what he knows”. Now that may seem like downplaying his success but for Carter, it acts as a reminder to remain humble. In a Wall Street Journal tracking piece by Alex Bhattacharji, we get a glimpse into the day-to-day hustle for one of the sports & […]

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College Football Players Endorsements Headline

Saquon Barkley Signs With Nike

Top rated running back and former Nittany Lions star Saquon Barkley has signed with Nike for his athletic shoes and apparel endorsement. The announcement was made via his social media channels (Twitter and Instagram). A Roc Nation Sports signee, the deal was negotiated by Michael Yormark, President & Chief of Branding and Strategy for RNS. […]

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Nike Signs Top NFL Prospects

For those in the sports industry, especially those who are always interested in what brands align with what players, seeing what brand top prospects sign with is always intriguing. With the 2017 NFL Draft a mere 10 days away (at the time of this writing), Nike has signed some of the top NFL prospects who […]