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It goes without saying that the COVID-19 pandemic has ravaged the world of sports. With sports and live events on pause for much of 2020, the sports marketing industry has experienced mass layoffs and tighter budgets, all while demand for strategic marketing and communications skyrocketed as brands and sports organizations carried out cause marketing campaigns […]
The Giving Back Fund is a national nonprofit organization that was established in 1997 to provide professional philanthropic management, consulting, and mentoring to athletes, entertainers and others. The organization will be holding its annual Summit in at the Omni Hotel & Resorts in San Diego, CA on April 21st and 22nd, featuring presentations and panels […]
With the state of the economy today, organizations across the board are forced to come up with innovative promotions and marketing ideas to help generate revenue. The NBA is feeling the downturn like anyone else, and some teams are feeling it more than others. The New Jersey Nets are one team that is actively promoting […]
Over at MarketingProfs.com (great website, by the way), there is an interesting thread titled, Marketing For a Sports Agent. The topic was started by a person who potentially may pick up a Sports Agent client and he/she wonders what advice should be given in terms of marketing strategy. I believe that the best response was […]