Yesterday, I reported that Athletes First led the pack of agencies in terms of number of clients drafted this year with a total of 16 players taken in the 2 days of the NFL Draft. Its President/CEO is David Dunn, who I have discussed on the blog a long time ago and recently had the […]
Tag: marketing
What: 2009 Scholarly Conference on College Sport Where: William and Ida Friday Center for Continuing Education (UNC – Chapel Hill) When: Thursday (Apr 16) – Saturday (Apr 18) Blurb: It is the 2nd annual event for faculty, athletic administrators, students, sport practitioners, and the public interested in research, theory, and critical thinking about college sport […]
Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc. Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s marketing arm, to remain MLS’s Official Automotive partner. Michael Goldman: Can you briefly discuss your role as Manager of Sports Marketing and your background that led […]
Milwaukee Brewer’s outfielder Ryan Braun recently signed an endorsement deal with AirTran Airways to be become the airline’s Milwaukee area spokesman. The deal includes Braun appearing in AirTran advertisements and on billboards in the Milwaukee area, as well as making personal appearances for the airline. Braun is quickly becoming a star and a fan favorite […]
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The Superpest Returns
Sean Avery has returned to the ice in his first competitive week of hockey since being suspended indefinitely by the Dallas Stars. Avery played his first game with New York Rangers’ affiliate, the Hartford Wolfpack, on February 14th. Most are familiar with his long history of controversial comments and a good summary of his antics […]
Among the many people that I finally met in person at the Princeton Sports Symposium after speaking to many times online in the past is Kris Mathis, founder of a new website called SponsorPitch. The site has been in the works for quite a while now and is branded as a free portal that helps […]
Texas Tech University and Under Armour, Inc. today announced a new partnership that designates Under Armour as the university’s exclusive performance footwear and apparel outfitter. The five-year, $11 million agreement gives Under Armour the right to provide uniforms, apparel and footwear to each of the university’s 17 varsity athletic teams. “We are proud to join […]
Definitions of the word ‘exclusive’ include ‘sole’, ‘complete’, ‘undivided’, ‘full’, ‘inimitable’ and ‘absolute’. Inherent in the meaning of ‘exclusive sponsorship’ is an (official) association with a sporting event, by an organization, at the exclusion of other organizations. Organizations that wish to obtain such affiliation with sporting events generally have to pay a lot of money […]
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Tips From A Marketing Agent
Jared Zwerling of Sportz Undercover recently interviewed Burton Chawla, Sales Account Executive for Excel Sports Management. For those interested in getting involved in the marketing end of the athlete representation business, the interview is a very informative read. Additionally, Jared notes that this is only part one of a two-part series. Here are two Q&As […]