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According to Statista, the revenue of the North American sports sponsorship market was estimated at approximately 17.17 billion U.S. dollars in 2018 and is expected to grow to over 20 billion U.S. dollars by 2022. One may be rightfully skeptical of that anticipated increase amid the COVID-19 pandemic. Without triggering PTSD, let’s rewind to March […]
It goes without saying that the COVID-19 pandemic has ravaged the world of sports. With sports and live events on pause for much of 2020, the sports marketing industry has experienced mass layoffs and tighter budgets, all while demand for strategic marketing and communications skyrocketed as brands and sports organizations carried out cause marketing campaigns […]
The NFLPA released a statement regarding many inquiries from NFL players’ ability to engage in promotion and endorsement of CBD companies. At the beginning of the 2020 season, the NFL released the new rules promulgated by the league governing players and endorsements. The statement reads “Subject to the limited exception in the NFL Alcohol Sponsorship […]
In 2019, the NBA informed teams that they can secure up to two brand partnerships from regions outside the U.S. With lower viewership and revenue streams effected by various reasons, it looks like the Chicago Bulls have decided to take additional steps in alleviating those losses. SPORTFIVE is a global agency that focuses on branding, […]
In another sponsorship move since signing with Miami-based marketing firm Distinction Agency, Wheeler has agreed to terms as an official Brand Ambassador with technology company FITLIGHT®. FITLIGHT® designs innovative exercise and training environments utilizing light sensors for customized scenarios to help players with reaction time, agility and reflexes. Being an undrafted free-agent, Wheeler has had […]
Last week, the NCAA inched closer to a decision on allowing its athletes to earn money from their name, image and likeness. Sports administrators began reviewing recommended rule changes and compensation regulations that will be sent to the NCAA Board of Governors on Monday. The NCAA is hoping these recommendations will lay the groundwork for […]
The last time Tiger Woods won a tournament, LeBron James and the Miami Heat captured their second straight NBA title after defeating the San Antonio Spurs. To capture his 80th career victory, Tiger won the Tour Championship last month to win his first golf tournament in over five years. Fans around the world were fortunate […]
An interesting job opportunity was passed along my way, which I thought that I would share with the readers of this blog who may not have their hearts 100% set on being a sports agent, but know that they want to have a career in the business of sports. The opening is for a position […]
This week has been particularly busy. In addition to my work with Dynasty, I was preparing vigorously for a mock trial I had last night. Widener University School of Law began their Hugh Pearce Trial competition this week and last night was my turn. Along with my partner, I had to defend a drug dealer. […]
As soon as Torah Bright claimed the Womens’ half-pipe in Vancouver on Thursday, it was clear to see that her profile was sure to rise. The 23 year old Australian literally has the world at her feet. Torah is far from a household name in Australia, with many winter athletes failing to attract any exposure […]