It goes without saying that the COVID-19 pandemic has ravaged the world of sports. With sports and live events on pause for much of 2020, the sports marketing industry has experienced mass layoffs and tighter budgets, all while demand for strategic marketing and communications skyrocketed as brands and sports organizations carried out cause marketing campaigns […]
Tag: Sports Business
Luba Sports has expanded their client roster with Rachel Luba signing free agent outfielder Yasiel Puig. The Cuban-born right fielder is an interesting addition to Luba Sports, who already represents Trevor Bauer, a self-proclaimed “misfit.” Puig’s lack of discipline on and off the field has garnered him the nickname the Wild Horse. He was previously […]
QC Sports is the sister company of Quality Control Music, a music agency founded in 2013 that has talent such as Migos, Lil Baby, Lil Yachty and City Girls on their roster. In 2019, QC Sports was founded with immediate success in the NFL, where they signed 2017 NFL Offensive Rookie of the Year Alvin […]
In an announcement made Thursday, NBA forward Kenneth Faried has signed with BDA Sports for representation. Faried, 30, spent the last season with Zhejiang Guangsha in the China Basketball Association (CBA) averaging 17 points, 10 rebounds and 2 blocks per game. He was surprisingly buyout by the organization after seven games. In the 2018-19 season, […]
Expected lottery pick LaMelo Ball has signed an agreement with PUMA Basketball to be its newest ambassador. Although this news was first reported in August, the official announcement was made this past Wednesday. In a release, Ball said “I believe the brand is the perfect partner for me because PUMA will allow me to just […]
In 2019, the NBA informed teams that they can secure up to two brand partnerships from regions outside the U.S. With lower viewership and revenue streams effected by various reasons, it looks like the Chicago Bulls have decided to take additional steps in alleviating those losses. SPORTFIVE is a global agency that focuses on branding, […]
As reported by Malika Andrews of ESPN, Lonzo Ball has decided to sign with Klutch Sports for representation. In his young career, Ball has had stints with Roc Nation Sports and Creative Arts Agency (CAA). However, the choice to join Klutch was different as this time it was “solely” his decision, one he feels like […]
On the heels of the first full slate of NFL games, do-it-all running back Alvin Kamara inked a five-year deal with the New Orleans Saints that will pay Kamara $75 million in new money, according to NFL Network’s Ian Rapaport. Klutch Sports, led by agent Damarius Bilbo, negotiated the contract on Kamara’s behalf. As part […]
The Houston Texans and Deshaun Watson have agreed to a 4-year, $160 million contract extension, his agent David Mulugheta of Athlete’s First confirmed to ESPN’s Adam Schefter. The total deal value is $177.54 million, with $111million in guarantees. Watson will earn $39 million per year in base salary over the next four years and be […]
In the world of increasingly elaborate and expansive care packages sent to players in training camps, The Ballengee Group, a full-service sports agency who started their football division last year, sent more than items to their clients; they sent a message as well. All the goods featured in their 2020 care packages are from black-owned […]