After last weekend’s MMA debut of former NFL superstar, Herschel Walker, I began to think if MMA could be a legitimate answer for athletes who still thrive to compete but have outstayed their welcome in the NFL either by way of retiring or through being cut. At 47, Walker is still in phenomenal shape and […]
Author: Zachary Lipari
President of East Coast MMA.
Last week, the UFC opened the doors of a first-of-its-kind, UFC Gym in Concord, California. The 40,000 square foot super-gym started things off with style, hosting a variety of UFC fighters such as Chuck Liddell and John Fitch, as well as UFC president Dana White for a grand opening celebration. With over 3,500 people signing […]
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Brock Lesnar Update
Yesterday, speculation about the future of UFC Heavyweight Champion, Brock Lesnar ended with Lesnar appearing on SportsCenter to provide details about what had happened to him. Lesnar was scheduled to fight number one contender Shane Carwin for the heavyweight title back in November of 2009, but during his training, he had fallen ill with no […]
Yesterday, details were announced in the deal that gives United Arab Emirates (U.A.E.) company, Flash Entertainment, a 10% share in the UFC. The UFC has been searching for a strategical partner to expand their brand while not telling them how to run their business, and have seemed to find their perfect match in Flash Entertainment. […]
First of all, I hope that everyone had a happy and healthy holiday season and that you are as excited about 2010 as I am. With 2009 in the rear view mirror, I have my hopes set that 2010 will be a big year both as a professional in the industry and as a fan. […]
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DVD Review: FACING ALI
As you know from reading my contributions to this site, I am a huge fan of Mixed Martial Arts. What you did not know; however, is that I am also a sucker for a good boxing documentary. Yes, I have watched countless documentaries on boxing’s history, and though I’m not the biggest supporter of the […]
It seems that football games aren’t the only thing that Jerry Jones loses these days. Last week it was “decided” that the upcoming super fight between Floyd Mayweather and Manny Pacquiao, for the moment, won’t be held at the new super stadium in Texas, even after Mr. Jones swung for the fences to get the […]
This past week, I attended the Sports Networker Summit in New York City (run by our friends Lewis Howes and Amy Martin) and came away with a feeling that fighter marketing in the UFC has only scratched the surface of its potential. As mentioned above, the event was co-hosted by Amy Martin of Digital Royalty, […]
A few weeks ago, I wrote about how the UFC is planning on taking its product to a global market in far reaching countries such as the United Arab Emirates and Australia. The fact remains; however, that the UFC still can’t legally hold events in some of the states here in the United Sates. The […]
It is easy to make the argument that the UFC is the fastest rising sport in the country and possibly in the world. For someone who is looking to get into the sports industry, it could seem like a potential “gravy train” to financial success. With the landscape of potential major league clients diluted due […]