Every four years, right before the Olympic games begin, athletic apparel companies like Nike, Reebok, Speedo, Adidas, Puma, and many others all introduce their newest lines of Olympic gear. Whether it is for fans or athletes, the clothing is promised to be top of the line and always the next generation of sportswear. Well this […]
Category: Endorsements
Only two years remain on LeBron James’s contract with his hometown Cleveland Cavaliers, and rumors are already starting to brew about the possibility of King James moving to the big apple. The Knicks appear to be making room on their expensive team with the intentions of adding James’ large contract demands. Knick fans even have […]
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Shoe Blues
Yesterday, Darren Rovell reported that none of the players who will be selected at the top of the NBA Draft this Thursday had signed a deal with a shoe company. Are we panicking prematurely, however? There certainly is not a Lebron James type personality in this draft, but perhaps the players are going back and […]
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The Katrina Effect
“Everybody loves New Orleans right now,” he said. “Sometimes, if you run an athlete nationwide, you might offend some of his rival fans. But with Chris, you can run him nationally and nobody hates him.” –Tom George of Octagon, Chris Paul’s agent Chris Paul has recently signed a deal to be an endorser for deodorant […]
Dynasty has three new interns. There were so many qualified candidates that there was no way I could just stick with two. Congrats to the three who were chosen. I am continuing to work on a complete overhaul of this site’s look, which is still planned to be finished by the end of this month. […]
If you missed my interview with Leigh Steinberg, I suggest you check it out. I am no longer a 1L! For those of you non-legal people, that means that I made it through the toughest year of law school. Hopefully, it will be all smooth sailing from here. I am back home in South Florida, […]
While agencies like BDA, WMG, and CAA are busy trying to make a splash in the 2008 NBA Draft, IMG wants absolutely none of it. The one-time leader of the pack in terms of team-sports representation has dropped that title in favor of dedicating more effort on other parts of its business. IMG’s two newest […]
Well not really, but Anthony is shopping for a new (wo)man to find his next endorsement opportunity. According to the Rocky Mountain News, Melo is no longer using the marketing and PR services of BDA Sports Management. No word on what went wrong in the relationship, only that Melo is excited to find a new […]
“In a ‘60 Minutes’ piece, posted on (Todd) Durkin’s site, Durkin is working Tomlinson out in Under Armour.” Wait I thought LT was a Nike athlete? Darren (not Heitner) Rovell of CNBC posted an interesting article on whether consumers are feeling conflicted by the current Nike and Under Armour war. His main case being that […]
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Who Is Your Sponsor?
Who is Your Sponsor? (WYS) describes itself as “the premier website for fans of all sports and entertainment to research and find out what type of gear, food or swag their favorite athletes and entertainers use and endorse.” So when someone recently asked me what the deal was with that goofy little worm (below left) […]