It actually happened. After a few months of extreme persistence and incoherent rants, former boxing champion, James Toney, has gotten his way and has signed a deal to fight for the UFC. Toney first started his campaign to fight for the UFC on January 2nd, 2010 at UFC 108, where he was demanding to talk to […]
Category: Ultimate Fighting
UFC President Dana White stated this week in Sydney, Australia, site of this weekend’s sold out UFC 110, that the UFC would support a move for mixed martial arts to become an Olympic sport. Though he also stated the the company would not actively lobby for MMA’s inclusion, he gave his blessing should the International […]
After last weekend’s MMA debut of former NFL superstar, Herschel Walker, I began to think if MMA could be a legitimate answer for athletes who still thrive to compete but have outstayed their welcome in the NFL either by way of retiring or through being cut. At 47, Walker is still in phenomenal shape and […]
Last week, the UFC opened the doors of a first-of-its-kind, UFC Gym in Concord, California. The 40,000 square foot super-gym started things off with style, hosting a variety of UFC fighters such as Chuck Liddell and John Fitch, as well as UFC president Dana White for a grand opening celebration. With over 3,500 people signing […]
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Brock Lesnar Update
Yesterday, speculation about the future of UFC Heavyweight Champion, Brock Lesnar ended with Lesnar appearing on SportsCenter to provide details about what had happened to him. Lesnar was scheduled to fight number one contender Shane Carwin for the heavyweight title back in November of 2009, but during his training, he had fallen ill with no […]
Yesterday, details were announced in the deal that gives United Arab Emirates (U.A.E.) company, Flash Entertainment, a 10% share in the UFC. The UFC has been searching for a strategical partner to expand their brand while not telling them how to run their business, and have seemed to find their perfect match in Flash Entertainment. […]
This past week, I attended the Sports Networker Summit in New York City (run by our friends Lewis Howes and Amy Martin) and came away with a feeling that fighter marketing in the UFC has only scratched the surface of its potential. As mentioned above, the event was co-hosted by Amy Martin of Digital Royalty, […]
A few weeks ago, I wrote about how the UFC is planning on taking its product to a global market in far reaching countries such as the United Arab Emirates and Australia. The fact remains; however, that the UFC still can’t legally hold events in some of the states here in the United Sates. The […]
It is easy to make the argument that the UFC is the fastest rising sport in the country and possibly in the world. For someone who is looking to get into the sports industry, it could seem like a potential “gravy train” to financial success. With the landscape of potential major league clients diluted due […]
After a successful weekend in Manchester, England for UFC 105, the UFC will look to continue its growth around the world. In the last year, the UFC has traveled to Canada, England, and Germany, but plans to take the sport to countries such as Italy, France, Australia, and even Abu-Dhabi (the capital of the United […]