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marketing – Page 3 – SPORTS AGENT BLOG
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Endorsements Headline NFL Players Sports Business

Arian Foster Teams Up With French/West/Vaughan (FWV)

Arian Foster is coming off the best year of production in his short NFL career.  Foster, who went undrafted in 2009, has become the starting runningback for the Houston Texans, and just last season set the rushing record in the entire NFL with 1,616 yards on the ground.  He also led all rushers in touchdowns […]

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Endorsements Headline MLB Players Sports Agents Sports Business

Alex Rodriguez Goes With Gaylord For Marketing

In 2010, Alex Rodriguez fired Scott Boras.  Boras had been Rodriguez’s MLBPA certified agent; his responsibility was to help Rodriguez choose the teams he would play for and negotiate the terms of his contracts with MLB teams.  However, Rodriguez has always had many other “agents” helping him out off of the field. In 2007, Rodriguez […]

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Headline Sports Business

2011 IMG World Congress of Sports: March 30-31 Miami, Florida

Later this month IMG and SportsBusiness Journal/SportsBusiness Daily are hosting their annual World Congress of Sports. It is seen as one of the most prominent conferences in Sports Business with A-List Speakers and fantastic networking opportunities. This year’s Congress will be held at the JW Marriott Marquis in Miami, Florida. The Panel List reads as […]

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Headline Sports Agents Sports Business

Sports Agents Secret Weapon: Know Thy Fans

Sports agents spend so much time working with an assortment of clients and personalities, all with differing degrees of needs, that it is easy to forget about the consumer end of the sporting world. If you’re a sports agent, you may feel constantly wrapped up in the demands of your client or the law and […]

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Headline Sports Law

Protect Your Clients’ Right Of Publicity

Athletes are affected by intellectual property law.  If states begin to pass new legislation to restrict athletes’ abilities to protect their Right of Publicity, it will take one potential asset out of our clients’ pockets and take away a tool for marketing agents.  As advocates for their clients, agents should speak out against these proposed […]

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Book Reviews Headline

Book Review: Bigger Than The Game

I promised two book reviews last week, but I only delivered on one.  The other book that I planned on reviewing is titled, Bigger than the Game – Bo, Boz, the Punky QB, and How the ’80s Created the Modern Athlete. It was a much longer read than Sports Junkies Rejoice, but it was also […]

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Headline Sports Agents Sports Law

Why Pick A Non-Attorney Agent Over An Attorney-Agent?

Why would a professional athlete ever choose a sports agent who is not an attorney over an attorney-agent who has gone through three years of law school and passed at least one state Bar Exam?  It is because being a successful sports agent in today’s sport landscape requires much more than just a knowledge of […]

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Headline Social Networking Sports Business

MogoTXT Increases Services Offered To Athletes

Last year I reported on what was then a brand new site, called MogoTXT.  The service seemed like it could be a good fit for many busy athletes, as it allows “text only once, but update fans everywhere” (MogoTXT, Twitter, Facebook, MySpace, etc.) convenience.  Since my original post on MogoTXT, the site has really ramped […]

Categories
Sports Agents Sports Law

Talking Ethics In Response To SI Article

Yesterday I had the pleasure of being featured on the popular mens site, Guyism, in a response of sorts to the Sports Illustrated article published earlier this week.  The title of the piece is Sports agent talks ethics in response to SI article.  I have also been featured on a few radio shows as of […]

Categories
Headline NBA Players Sports Business

LeBron James, Dwyane Wade, Chris Bosh – All Affected By “The Decision”

Many agents take on a greater role than strictly negotiating the contracts for their athlete clients.  This is especially the case for the more notable athletes who generate a large portion of their income through activities off of the court/field of play.  Agents who wear a marketing hat for representation purposes must not only be […]