Bronny James, son of Los Angeles Lakers player LeBron James, signed with Nike amongst four other athletes for name, image, and likeness purposes. Bronny told Complex Sports, “For as long as I can remember, Nike has been a part of my family therefore getting a chance to them up with them and continue my family […]
Rich Paul is starting a new company to help generate additional branding and marketing opportunities. Paul is partnering with several Nike alumni, including David Creech, who has worked on branding with athletes such as Michael Jordan, Tiger Woods, and Kobe Bryant. Creech is joined by Nicole Graham, who served as VP of Global Marketing at […]
“The Last Dance” has captivated audiences around the world. The 10-part ESPN documentary showcasing Michael Jordan’s final season as a Chicago Bull has brought with it the awe and excitement of sports at a time when fans need it most. The documentary has resurfaced some of the most iconic moments in NBA history and the […]
Everett Sports Marketing boasts a talented 2020 NFL Draft class that includes Jonathan Taylor, Tee Higgins and D’Andre Swift. But, what’s more interesting is how the Greenville, South Carolina-based sports marketing firm apparently lives and breathes its slogan: “experts at partnering clients with their favorite brands.” Ahead of the 2020 NFL Draft, ESM has spearheaded […]
Shortly after being drafted No. 1 overall in the 2020 WNBA Draft by the New York Liberty, Sabrina Ionescu signed an exclusive multi-year endorsement deal with Nike. The financial terms of the deal were not disclosed, however, the former Oregon Ducks star decided to stick with the brand as competition was fierce. In an interview […]
First reported by The Blast, Independent Sports & Entertainment (ISE) is suing Miami Heat star Jimmy Butler for breach of contract. In the suit the firm claims that Butler signed an agreement with them back in 2013 involving assistance in marketing and public relations. The deal consisted of language agreeing to commissions for services including […]
Nike recently announced its newest class of endorsers who expect to be selected in the 2019 NFL Draft. Among the top endorsers include Kyler Murray, Dwayne Haskins (Jordan Brand), Parris Campbell, Drew Lock, Daniel Jones, Devin White, Bryce Love, Hunter Renfrow and Josh Jacobs. Nike’s endorsers include 27 total rookies, including four players that played […]
Cleveland Browns quarterback Baker Mayfield has decided to bring his marketing representation in-house after parting ways with Waterhouse Hayes last fall. Mayfield’s family, who owns the private-equity firm Camwood Capital Group, has hired Chris Talbott as brand strategist. Mayfield is represented for contractual and on-field purposes by NFL agents Tom Mills, and his father, Jack […]
The last time Tiger Woods won a tournament, LeBron James and the Miami Heat captured their second straight NBA title after defeating the San Antonio Spurs. To capture his 80th career victory, Tiger won the Tour Championship last month to win his first golf tournament in over five years. Fans around the world were fortunate […]
Maverick Carter is a kid from Akron who “knows what he knows”. Now that may seem like downplaying his success but for Carter, it acts as a reminder to remain humble. In a Wall Street Journal tracking piece by Alex Bhattacharji, we get a glimpse into the day-to-day hustle for one of the sports & […]