I am writing this week from NYC, as I am spending a couple days here with my fiance for the Valentines Day holiday. Hopefully the weather is nice enough for us to see some sites and catch a show. We needed to get out of the house after being snowed in for 2 days this […]
Tag: marketing
I am extremely honored to be amongst the highly intelligent and motivated contributors to Jason Peck’s 2010 Sports and Social Media Predictions, and I really wanted to publish a post about it earlier in the week when the predictions first came out, but I also wanted to thoroughly read through the entire docket before writing […]
This past week, I attended the Sports Networker Summit in New York City (run by our friends Lewis Howes and Amy Martin) and came away with a feeling that fighter marketing in the UFC has only scratched the surface of its potential. As mentioned above, the event was co-hosted by Amy Martin of Digital Royalty, […]
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The Gr8est Since Gretzky?
The sport of hockey has not seen a player as marketable as Wayne Gretzky in its history. The National Hockey League has been desperate for the right player(s) to come along and not just make the game more exciting, but also make it more marketable. Since 2005, the game has changed in such a way […]
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Going The Extra 5M
Sports have always been a big part of Joey Kirk’s life. From covering Bob Knight basketball at Texas Tech for the student newspaper to long nights of designing the sports section of the newspaper in Phoenix, Arizona, he found himself completely immersed in sports. It wasn’t until after a year of establishing his first business, […]
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Reach Everybody With One Text
Twitter, Facebook, LinkedIN. Still don’t have a personal and/or business profile/page on these sites? Time to join and pick up a following real quick before you end up well behind everybody else. As these social networking sites continue to pick up more value with increased offerings and publicity, other companies have been vying for a […]
The recent string of lawsuits arising over NCAA player licensing has raised significant questions about the nature of what it means to be a college athlete, and furthermore, what it means to be an amateur athlete. The pending decisions have the potential to reshape the landscape of college sports and the definition of the word […]
Since late last month, I have been doing some contributing over at a new website: Sports Networker. The site is the brainchild of Lewis Howes, a sports social media marketing and branding specialist. He brought together some of the brightest minds who are heavily involved in sports and social media to cover a variety of […]
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Those Who Are Fortunate
Since 2004, Jonah Freedman of Sports Illustrated, has been compiling The Fortunate 50: The 50 highest-earning American athletes. It is a respected compilation of the highest grossing athletes (sport earnings + outside-the-game activities) that is quoted in books, law review articles, etc. As noted in the piece, this is the first year since Jonah started […]
Happy July 4th weekend! Not so happy for Scott Boras and his Range Rover. I turned in my (roughly) 4,500 word paper on The Duties of Sports Agents to Athletes and Statutory Regulations Thereof. It’s nice to have that off of my shoulders. I will be wrapping up one class next week (Analysis and Drafting […]